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ECA’s In E-Commerce Applications 2712.3.2 Embodied Conversational Agents. A series of repeated measures2 x 2 x 3 ANOVAs taking agent gender, agent type and application asthe within-subject independent variables were conducted to analyse participants’attitudes to the questionnaire items relating to the embodied agents asassistants. The questionnaire addressed key issues relating to the agents’ personality,trustworthiness and appearance.All the agents were perceived as being equally friendly and competent. Inaddition all four agents were perceived as being sociable, cheerful, and agreeable.Participants were asked if the assistants were trustworthy. Although justapproaching significance (F =2.97,df =2.0,p

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