Trainers - Jazzercise

• Think for a moment about all that has to happen before a customereven sets foot in your door.1. They have to decide that they are ready to make a change(loose weight, add muscle tone, etc.)2. Then they have to think about all of the options that areavailable to them…..they could run, swim, go to the gym, go toCurves, etc. This is important, because if they aren’t awarethat Jazzercise is an option for them…..we’ll never see them.This is where signage and marketing comes in.3. After they narrow down their alternatives, they start to thinkabout the perceived benefits of each (convenience, fun, priceetc.). This is also important…..perceptions can be shapedthrough community events, advertising, word of mouth etc.4. Then they will finally decide on an alternative. Even then, thinkabout what it takes for them to come to class. They have to finda class near them, decide what to wear, get dressed, drive tothe location and then….finally step foot in your door.• After all that hard work……don’t you want their experience to be thebest it can be?31