SALARY SURVEY 2013 - Robert Walters Singapore

SANFRANCISCOSANFRANCISCOSALES,MARKETING&PRODUCTMANAGEMENTSANFRANCISCOSALES,MARKETING&PRODUCTMANAGEMENTSALES,MARKETING&PRODUCTMANAGEMENTRobertWaltersGlobalSalarySurvey2013 162TheSanFranciscoofficewasestablishedin2012tocoverrecruitmentacrosstheSanFranciscoBayArea.Itfocusesonmidtosenior-levelrecruitmentinthetechnologysector,andspecialisesinsales,marketing,productmanagement,designandoperationsroles.MarketOverviewUnliketherestoftheUS,thetechindustryintheSanFranciscoBayAreaisveryhealthypost-recession.Largesign-onbonuses,highersalariesandequitystakesarecommonlyawardedbyemployersinordertocapturetopemployees.Well-qualifiedcandidatesinthetechspacearenowashighlysought-afterastheywereattheheightofthedot-comera.Companiesofallsizesaredoingwhatevernecessarytopubliciserolesandattracthighqualitycandidates,sometimesgoingasfarasutilisinghugebillboardstoadvertisetheiropenpositions.Whiletherehasbeenavastamountofhiringactivityacrossthetechnologysectorasawhole,themostgrowthhasbeenwitnessedinthemobileapps,gaming,SaaSapplicationsandbusinessintelligencespaces.Largecompanieshaveledthewaybyaggressivelyincreasingheadcount.However,manycandidatesfavouredsmallerstart-upstolargercorporationswhenmakingacareerchange.Takinganequitystakeinanearlystagestart-upremainsahugedrawforthosecandidateshappytotakeariskinthehopeofjoiningthenextFacebook,TwitterorPinterest.Inthemobileappspace,productmanagementprofessionalswithadvanceddegreesincomputerscienceormathematicscontinuedtobeinhighdemand.Whiletheabilitytoanalysedataremainedcrucial,candidateswerealsoexpectedtohaveverystronguserexperience(UX)anduserinterface(UI)skills.IntheSaaS/cloudspace,wesawsignificantcompetitionforsalestalentascompanieslookedtogrowaggressively,bothnationallyandinternationally.Salesprofessionalswithaproventrackrecordofexceedingsalestargets,whocouldprogressintomanagementroles,wereinthemostdemand.Marketingprofessionalswithstronguseracquisitionexperiencewerealsohighlysought-afteracrossallareasoftheconsumerwebandmobilespace,aswereUXandUIdesignprofessionalsatalllevelsofseniority.Outlookfor2013In2013,weexpecttheSanFranciscoBayAreajobmarkettobeatleastasbuoyantasithasbeenin2012,forcingcompetitionfortoptalenttobecomeincreasinglyfierce.Weareforecastingthatsalariesandoverallcompensationpackageswillrisefrom5%toashighas15%ascompaniescontinuetofighttohirethebestpossiblecandidates.Weexpectthatthedemandforexperiencedsalesexecutives,seniorproductmanagersanddirectorlevelmarketingprofessionalstobeespeciallyhigh.Wealsoanticipatethatcompanieswillincreasinglylooktostreamlinetheinterviewprocessinordertofast-forwardthemostindemandcandidatesthroughtheprocessasquicklyandassmoothlyaspossible.