SALARY SURVEY 2013 - Robert Walters Singapore
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SALARY SURVEY 2013 - Robert Walters Singapore

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MELBOURNEMELBOURNESALES,MARKETING&COMMUNICATIONSMELBOURNESALES,MARKETING&COMMUNICATIONSSALES,MARKETING&COMMUNICATIONS<strong>Robert</strong><strong>Walters</strong>GlobalSalarySurvey<strong>2013</strong> 196Oursales,marketing&communicationsdivisionspecialisesinrecruitingpermanent,temporaryandcontractrolesacrossavarietyofindustrysectors.Ourexpertisecoversallsalesrolesfrombusinessdevelopmentthroughtosalesmanagers/directors,alongwithafullrangeofmarketingandcommunicationspositionsincludinginternalcommunications,productmanagersandmarketingmanagers/directors.MarketOverviewSalesAfterjoblevelswerehighduring2010and2011,recruitmentactivitywasrelativelymutedin2012.Themajorityofhiringthatdidtakeplacewasfocusedonreplacementratherthanheadcountgrowth.However,theITmarketwasanexceptiontothistrend.Amongbusinessesinthisspace,wesawincreaseddemandforsalesprofessionalswithexperienceincloudsolutions,managedservicesandhostingservices.Theseincreaseswereduetotheneedforsalesprofessionalswhocouldbuildvaluearoundproductsandselloverlayservices.TheretailandFMCGsectorswerelessbuoyantduetoareductioninconsumerspending,increasedmanufacturingcostsandtheimpactofthemarginbattlebetweenthedominantAustraliangrocerychains.Recruitmentlevelsinthefinancialservices,bankingandmediasectorsremainedmodest.However,therewereincreasedjoblevelswithinthelocalindustrialsector,specificallyforbusinessdevelopmentmanagers,asorganisationssoughttodriverevenuegrowthacrossnewcustomers.Acrossthesalesjobsmarket,wesawmostdemandforbusinessdevelopmentmanagerswithexperienceinsellingsolutionsat'C'levelintocorporateclientsduetothehighmarginsbusinessesmakeonthesesales.MarketingMarketingrecruitmentlevelsfluctuatedthroughout2012withdemandespeciallyloweithersideofthenewfinancialyear.However,therewerestillpocketsofhiringactivitythroughouttherestoftheyear.Experiencedproductmanagerswerehighlysought-afteracrossfinancialservices,telecommunicationsandutilities,asorganisationssoughttoincreasemarketshareinverycompetitivesectors.Therewasalsogreaterfocusontheneedforconsumer-driveninsightsprofessionalstodrivestrategicdirection.Thisledtoincreasedhiringofmarketingprofessionalsintonewly-createdteams/rolesfocusingoncustomerinsights,marketsegmentationanddataanalyticstosupportthemarketingstrategyandimprovetheoverallcustomerexperience.Commercially-astutebrandmanagerswerealsohighlysought-afteracrosstheFMCGsector,asorganisationslookedtodriveprofitabilityacrosstheirproductportfolios.Outlookfor<strong>2013</strong><strong>2013</strong>isexpectedtofollowasimilarpatternto2012,withpocketsofincreasedhiringacrosscertainindustrysectorsforonlyveryspecificroles.TheICTmarketshouldcontinuetogrow,withhiringofsalescandidatesinthismarketexpectedtoremainhigh.Customerexperiencewillcontinuetobeamajorfocuspointformanyorganisationsastheyaimtogainacompetitiveadvantageovertheircompetitors.Thisshouldleadtocontinueddemandforstrategicandinsight-drivenmarketingprofessionals.Weexpectsalariesacrossthesalesandmarketingsectortoremainrelativelyflatthroughout<strong>2013</strong>.However,weanticipatethatseniorsalesandmarketingprofessionalsandprofessionalswithexpertiseinspecialistareassuchasdigitalmarketingandcloudsolutionscouldpotentiallycommandhighersalaries.

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