SALARY SURVEY 2013 - Robert Walters Singapore

WELLINGTONWELLINGTONSALES&MARKETINGWELLINGTONSALES&MARKETINGOursales&marketingdivisioninWellingtonspecialisesinrecruitmentacrosstheprivateandpublicsectorsatalllevelsacrosscommunications,marketing,productmanagement,PR,businessdevelopmentandstakeholdermanagement.MarketOverviewEconomicinstabilityandalackofmarketconfidenceresultedinlowlevelsofsalesandmarketingrecruitmentactivityinquarteroneof2012.However,fromquartertwoonwardsrecruitmentincreasedasthenewlyformedMinistryofBusiness,InnovationandEmploymenthiredcontractprofessionalsinsteadofpermanentheadcount.Therewasalsoincreasedhiringacrosstheboardwithinfinancialservicescompanieswhichwereexperiencinggrowthorrebranding.Changemanagersremainedhighlysought-afterthroughouttheyear,aswerecommunicationsadvisorswithmediaand/orissuesmanagementexperience.Theseskillsetswereseenascriticaltobusinessesgoingthroughmergersorrestructures.However,manyemployerslookedforspecialistskillsets,whichmeantthat2012wasacompetitivemarketforgeneralistmarketingprofessionals.Thelargenumberofjobseekerscompetingforthesamerolesmeantemployerscouldoffermarketratesorlower.Asaresult,salarylevelsremainedlargelyunchanged.Outlookfor2013Recruitmentactivityislikelytoincreasein2013,asnewlyappointedmanagersfinaliseteamstructuresandbegintorecruitkeypersonnel.Changeandinternalcommunicationsspecialistsshouldstillbeindemandbecauseanumberofrestructureswillbefinalisedandemployeeswillneedtobekeptinformedoftheprocess.Muchlikeduring2012,generalistmarketingandcommunicationsprofessionalswillbereadilyavailablebutthereisunlikelytobemuchmovementforthesejobseekers.Instead,businesseswilltaketimetoconsidertheexpertisetheyrequire.SALES&MARKETINGROLEPERMANENTSALARYPERANNUM$NZ2012 2013NationalSalesManager $110-180k $100-180kEnterpriseSales $100-180k $100-180kMarketingManager $85-150k $80-150kCommunicationsManager $80-150k $80-150kMarketResearch/InsightsManager $80-145k $80-140kProduct/BrandManager $75-120k $80-130kProductSpecialist $80-100k $80-110kKeyAccountManager $70-120k $75-120kTradeMarketingManager $75-95k $75-95kCategoryManager $75-90k $75-95kChannelManager $70-110k $70-110kSponsorship&EventsManager $70-110k $70-110kBusinessDevelopmentManager $60-150k $65-150kSales/AccountManager $55-90k $55-95kTerritoryManager $60-85k $55-80kSales/MarketAnalyst $55-70k $55-70kMarketResearcher $50-80k $50-80kSalesRepresentative $45-80k $50-80kAssistantBrand/ProductManager $45-65k $50-70kMarketingCoordinator $45-60k $50-65kSalesAdministration/Support $40-60k $40-60kNB:Figuresarebasicsalariesexclusiveofbenefits/bonusesunlessotherwisespecified.369RobertWaltersGlobalSalarySurvey2013