SALARY SURVEY 2013 - Robert Walters Singapore

TOKYOTOKYOSALES&MARKETINGTOKYOSALES&MARKETINGSALES&MARKETINGRobertWaltersGlobalSalarySurvey2013 322firmsseekprofessionalswhocaneasilyadapttotheseglobalisationstrategiesandcommunicatewithoverseasoffices.WithfewercandidatesstudyingEnglishasasecondlanguage,however,theseindividualswillbeinshortsupply.Industrialcompaniesmaythereforeseekprofessionalswithalternativesectorexperience.InformationTechnologyMarketOverviewWhileconsolidationinlargertechnologyfirmsledtoreducedhiringactivity,wesawincreaseddemandfromsmalltomediumenterprises(SME)aftersomeofthesecompaniesenteredtheJapanmarketduringthefirsthalfoftheyear.However,thebulkofrecruitmentactivitycamefromestablished,mid-sizedcompaniestryingtocompeteformarketshare.Afterhiringsalesprofessionalsinvolumeduring2010and2011,ITcompaniesinsteadfocusedonrecruitingformorestrategy-focusedpositionsin2012astheysoughttoimprovethecompetitivenessoftheirsalesforces.Professionalswithmarketanalysis,businessdevelopmentandsalestrainingexperiencewereparticularlyindemand.Asdemandforcloudservicesgrew,wesawincreasedrecruitmentdemandfromnetworksecuritycompaniesforproductsalesprofessionals.Thistrendalsoleddatacentresandnetworkingbusinessestoseeksolutionssalesprofessionals.Professionalscouldtypicallyexpecttoreceivesalaryincreasesofaround10%whenmovingjobs.ThosemovingfromaJapanesetoforeigncompanygenerallyreceivedthehighestrisesbecauseofnotabledifferencesinpaybracketsforprofessionalsatsimilarlevelsofseniority.Foreignfirmsalsotendedtoofferincentive-basedoptionsandemphasisedcommissionpayments.Outlookfor2013LargeITcompanieswillcontinuebothglobalisingandstreamliningtheirbusinessestogrowprofitsandreducecosts.Asaresultoftheseprocesses,weexpectfirmstocreatepositionswithgreaterresponsibilities-suchassalesprofessionalsresponsibleformultipleAPACmarkets.Wealsoexpectthenumberofjobseekerslookingtoenterthebigdataandcloudsectortorisebecauseofgrowinginterestinworkingwiththesenewtechnologies.MoreforeignbigdatacompaniesareanticipatedtoentertheJapanmarketin2013,whichwillincreasedemandforsalesandmarketingprofessionals.OnlineMarketOverviewAsorganisationsacrossallsectorssoughttodeveloptheironlinepresence,hiringlevelswithincompaniesprovidingtheseserviceswererelativelyhighin2012.Whentheirbusinessesdevelopedandmatured,onlinefirmsbegantoseekprofessionalswithspecialisedonlinemarketingorsocialmediaexperienceafterpreviouslyhiringgeneralists.Inparticular,wesawanincreaseinnewly-createdjobswithinonlinegamingcompaniesasthesebusinessessoughttogrowmarketsharelocallyandexpandintooverseasmarkets.Demandforwebadvertisingsalesmanagersincreasedascompanieslookedtogeneratenewrevenuestreams.Duetotheshortageofcandidateswithspecificindustryexperienceinthisarea,firmsrecruitedprofessionalsfrominternetadvertisingagencieswithadsalesexperienceintothesepositions.Witharelativelyhighnumberofjobopportunitiesintheonlinespace,high-calibreprofessionalstypicallyreceivedtwotothreejoboffers.Becauseofthis,salesandmarketingprofessionalsreceivedsalaryincreasesofupto10%onaveragewhenchangingjobswithsomealsobeingofferedadditionalincentivessuchassign-onbonusesorstockoptions.Outlookfor2013Morecompanies,suchasthoseintheretailsector,willfocusonintegratingmobiletechnologiesasaprogressionoftheironlinepresencein2013.Asaresult,thiswillcreatefurtherdemandforproductmarketingmanagersabletofacilitatethetransitionfromPCtomobilesites.Inaddition,socialnetworkingislikelytobeasignificantgrowthareain2013.Inparticular,foreign-basedcompaniesareexpectedtoentertheJapanmarketastheyseektotakeadvantageofthisexpansionpotential.Thiswillcreatedemandforprofessionalscapableofsellingspecificsocialnetworkinganalysistools.Giventheshortageprofessionalsexperiencedinthisarea,companiesarelikelytoseektalentedsalesprofessionalsfromvendor,agencyoranalternativetechnologysalesbackgroundforthesevacancies.