SALARY SURVEY 2013 - Robert Walters Singapore

HONGKONGHONGKONGSALES&MARKETINGHONGKONGSALES&MARKETINGSALES&MARKETINGRobertWaltersGlobalSalarySurvey2013285Ourdedicatedsales&marketingteamrecruitsforbothpermanentandcontractpositionsacrossthefinancialservicesandcommercialsectors.Keyareasofexpertiseincludemarketing,communications,corporatecommunications,eventmanagers,marketresearchandpublicrelations.MarketOverviewInformationTechnologyWesawhighlevelsofrecruitmentthroughout2012inboththesoftwareandhardwareareasastheycontinuedtoexperiencegrowthandexpansion.Themajorityofhiringwasforsalesprofessionals,althoughtherewasalsoasignificantincreaseinthenumberofmarketingrolesasclientsplacedmoreemphasisontheirsocialmediapresence.Salesprofessionalsreceivedapayriseof10-15%whentheymovedroles,whilesomecandidateswithmorethantenyears’experiencereceivedrisesashighas20%.Companieswerekeentodeveloptheironlinemarketingcapabilitiesandhiredmarketingcandidateswithintegrateddigital,socialmediaandcorporatecommunicationsskills.ProfessionalswithmarketingexperiencewithinAsianmarketsandMandarinorCantoneselanguageskillswerealsohighlysought-afterascandidateswererequiredtotakeonregionalportfolios.FinancialServicesInthefirsthalfof2012,companiesfocusedonbuildingbrandpresencebylaunchingnewproductsanddevelopingnewsegmentssuchasretailinvestmentandretailwealth.Inthesecondhalfoftheyear,therewasmoreemphasisoncorporatemessagingandbrandintegrityasmaintainingcustomerconfidencewasparamountgiventhevolatilityofthemarket.Themostsought-afterskillsetswerecorporateaccess,brandmanagement,corporatecommunications,mediarelationsanddirectmarketing.Qualifieddirectmarketerswereindemandastheretailbankingandwealthsectorsgrewandbusinessessoughtmeasurable,lowcostwaysofmarketingtotheircustomerbase.Candidatesmovingjobsreceivedasalaryincrementof10-15%,whilethosewhoremainedintheirexistingrolesreceived5%year-on-yearincreases.ProfessionalServicesWithmoreforeignlawfirmslookingtobuildtheirpresenceinHongKong,therewasincreaseddemandforbusinessdevelopmentmanagers,marketresearch,strategy,planningprofessionalsandseniorB2Bmarketersacrossprofessionalservices.Candidatesreceivedapayriseofaround5%year-on-yearincreasewhentheystayedonintheircompanies,whileindividualswhochangedjobsweretypicallyofferedsalaryrisesof10-15%astheysoughttoattracttalent.Retail&FMCGSimilarto2011,retailorganisationswerehiringforavarietyofpositionsin2012includingstoremanagers,retailoperationmanagers,merchandisingplanners,marketingmanagers,onlinemarketingspecialists,travelretailmanagers,commercialmanagersandwholesalemanagers.Thesewerelargelyreplacementheadcount,whichwerebusinesscritical.DuetobothrapidexpansioninexistingbrandsandnewlabelsopeninginHongKong,therewasariseinjoblevelsinanumberofmedium-sizedcompaniesintheFMCGsector.Specifically,wesawdemandforkeyaccount,sales,countryandbrandmanagers.Generally,professionalsreceivedayear-on-yearincreaseofaround5%whentheyremainedintheirexisitngroles,whilethosemovingjobsweretypicallyofferedsalesrisesof10-15%.Outlookfor2013Weexpectthatsalesandmarketingjoblevelswillbehighin2013.AsanincreasingnumberofretailandFMCGcompaniesareexpectedtoinvestinAsia,demandforfrontlineroles,suchasretailoperations,salesandgeneralmangers,willkeeprising.CompanieswillseekprofessionalswhoaretrilingualinEnglish,MandarinandCantoneseandexperiencedwithworkinginGreaterChina.WepredictmoreforeignprofessionalsservicesfirmswillentertheHongKongmarket.Thisinturnwillresultindemandforhighlyqualifiedandexperiencedmarketingandbusinessdevelopmentcandidates.WeexpecttheITsectorwillremainbuoyant,withthehighestdemandinsalesandrevenuegeneratingroles.Companybrandingwillcontinuetoplayamajorpartinattractingtalent,ascandidateslookformodern,forwardthinkingemployers.Digitalmarketingprofessionalswillalsostillbeindemandascompanieswillbekeentostrengthentheironlineplatformstointerestanewgenerationofconsumersthroughsocialmedia.Wepredictacontinuedfocusonretailconsumerswithinbankingandwealthmanagement.Therewillbedemandfordirectmarketerswithinthismarketplaceandastrongfocusontheonlinechannelasmorecompaniesturntomarketingonwebplatforms.Corporatecommunicationsprofessionalswillalsobeindemandascorporatemessaging,brandimageandmediarelationsremainacorefocusinthebankingandfinancialservicesmarket.Acrosssalesandmarketingrolesinthevarioussectors,weexpectcompaniestoofferageneral10-15%salaryincrementforcandidatesmovingjobsastheyseektoattracttalent.