SALARY SURVEY 2013 - Robert Walters Singapore
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SALARY SURVEY 2013 - Robert Walters Singapore

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TOKYOTOKYOSALES&MARKETINGTOKYOSALES&MARKETINGSALES&MARKETING<strong>Robert</strong><strong>Walters</strong>GlobalSalarySurvey<strong>2013</strong> 320Oursales&marketingdivisionrecruitsforavarietyofroles,rangingfrommarketresearchandinsighttobrandmarketingandcommunications,aswellasawiderangeofcommercialbusinessdevelopment,technicalandsalespositions.Specialisinginbothpermanentandcontractrecruitment,wehaveindustry-specialistteamsfocusingon:• Chemical• Consumer&retail• Financialservices• Healthcare• Industrial• Informationtechnology• OnlineChemicalMarketOverviewDemandformarketersinthechemicalsectorincreasedsignificantlyinthefirsthalfof2012beforefallinginquarterthreeduetoweakeningglobalconditions.However,overalljoblevelsremainedrelativelyhighduetoaconsistentrequirementamongthesebusinessesforbilingualengineers.DuetoincreasedconsumptionwithindevelopingAsiancountries,wesawnotablegrowthwithinagrochemicalcompaniesin2012.Manufacturersinthisarearecruitedbilingualaccountmanagersandengineerswithstrongtechnicalbackgroundstosellanddevelopagrochemicals,especiallytofoodandbeverageproductioncompaniesinthesemarkets.WithJapanremainingoneofthelargestglobalmarketsforcosmeticsandtoiletries,wealsosawconsistentdemandwithintheconsumerproductchemicalssector.ThesebusinessestypicallysoughttechnicalengineerstodevelopandlocalisetheirproductsforJapaneseconsumers.Mostprofessionalswhochangedcompaniestypicallyreceivedsalaryincreasesofbetween5-15%.Indemandtechnicalsalesprofessionalswithspecificnicheknowledge,suchasspecialitychemicals,oftenreceivedapremium.Competitionamonghiringbusinessesforbilingualprofessionalswithindustryexperiencewasintense,withthesecandidatestypicallyreceivingtwotothreejoboffers.Outlookfor<strong>2013</strong>Althoughweexpectrecruitmentlevelstofallslightlyin<strong>2013</strong>,overalljoblevelswillremainhighfollowinganencouraging2012.Companieswillcontinuetoseektechnically-skilledengineersfromchemicalbackgroundswithsignificantdevelopmentpotentialtosupportfuturegrowth.Astheycontinuetheirpushintoglobalmarkets,Japanesecompanieswillseekbilingualprofessionalsacrossallfunctions.WithmanyconcentratingontheBRICsmarket,thesefirmsarelikelytorecruitprofessionalslocallytoworkinthesecountriesbut-duringthecourseoftheiremploymenttrainthemupinJapan.Consumer&RetailMarketOverviewDuetorenewedconsumerandretailspending,wesawincreaseddemandforsalesandmarketingprofessionalsinthesesectors.Candidatesalsobecamemoreconfidentintheirjobsearchesfollowingthe2011earthquakeandsoughtnewopportunities.Thismovementcreatedalargevolumeofopenings.NewmultinationalretailcompaniesenteringtheJapanesemarketin2012alsocreatednewrolesforprofessionalsinthissector.Retailerscontinuedtofocusonattractingcustomersinoutletsbasedintrainstationcomplexesandlargeshoppingcentres(asopposedtodepartmentstores)in2012.Inparticular,fastfashionandluxurygoodscompaniesopenednewstoresanddevelopedretaillinesastheytargetedsuburbancustomersfrequentingtheselargeshoppingcentres.Tosupportthisstrategy,companiesrecruitedretailmanagersandsalesprofessionalstostaffthesenewdevelopments.Becauseofthesignificantvolumesofjobopportunitiesavailable,companiesfacedstrongcompetitionforthebesttalent.Anumberofprofessionalsreceivedmultiplejoboffersandattractivesalaryincreasestochangeroles.However,marketratesacrossthesectorremainedconsistentwith2012levels.Outlookfor<strong>2013</strong>Recruitmentactivityisexpectedtoremainstrongin<strong>2013</strong>becauseofactiveconsumerspending.AsmultinationalconsumercompaniescontinuetoincorporateJapanintotheirglobalnetworksin<strong>2013</strong>tostreamlinetheirbusinesses,weanticipateincreaseddemandforbilingualprofessionals.Inparticular,weexpectgrowthinthefastmovingconsumergoods(FMCG)sectorduetocontinueddemandforJapanese-developedproductsglobally.Thesebusinesseswillseekbilingualproductandbrandmanagersandmarketingconsultantstohelpdevelopregionalstrategies.Themajorityofsalarylevelswillremainconsistentin<strong>2013</strong>.Duetosignificantcompetitionamonghiringbusinessesforthebesttalent,employerswillberequiredtooffercompetitiveremunerationpackagesandclearcareerprogressionopportunitiestosecurethehighest-calibreprofessionalsavailable.FinancialServicesMarketOverviewWithchallengingmarketconditions,financialservicesfirmshavebeenstreamliningtheirmarketingteamsoverthelastcoupleofyears.

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