White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

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WHITE SPACES INNOVATION IN SWEDENA technical textile producer preadapted an automotive nanotechnology fabric toinnovate in the field of medical uniforms.Hence, Bayern Innovativ (BI) initiates business-driven project co-operations acrossdisciplines and branches, taking into account the latest results from the scientific community.Over the past decade the agency has forged new pathways and created a portfolioof cooperation platforms and networks that have generated an extended, sustainablenetwork structure. Both the platforms and the networks are in demand at regional, nationaland international levels.3.2.2 EcoPlus: Lower AustriaIt is worth noting that this approach may have been pioneered in parallel in Upper Austriawhere in 1997 a Technology Policy Matrix cluster programme was first implemented.Unlike the BI approach that in Lower Austria is thematically formed into amatrix policy structure by infusing each member cluster with the common goal of enhancing„sustainability‟. There are nowadays five key clusters evolving and receivingsupport around the theme of eco-innovation. These are, respectively:Green Building – this is the economic hub of a network of ecologically aware firmsin the region‟s green construction industry. The cluster team includes architects, energyexperts, building and interior design professionals. The cluster is coalescing towardsenergy and environmental technology fieldsAutomotives – companies are supported in; internationalisation, qualification andco-operation with research facilities.Food Cluster – supporting the regional food industry, from farm to fork. Foodquality, safety, organic and regional products are supported and promoted.Logistics - this involves shippers, transporters, and logistics services to enhancetransport bundling, reduction of empty journeys and more efficient transport andshipping.Plastics – an inter-regional cluster also involving the Salzburg region. This seeksinnovation adjacencies in the development of bioplastics and fibre composites (biofibres).Expansion into medical technology and recycling is planned.Finally, a further variation on matrix or transverse innovation methodology has beenlong- practised in Värmland region, Sweden.3.2.3 Region Värmland’s Packaging ArenaThis is a user-driven and design-driven innovation platform model which is highly attunedto „transversality‟ and empowering local small and medium-sized enterprise platformsto secure strong positions as innovative suppliers to global packaging users. Inthis respect it is one of the more interesting post-cluster complexes. It is the Swedish42
WHITE SPACES INNOVATION IN SWEDENregion of Värmland, home to the Packaging Arena – a complex cluster of packaging,paper, engineering, food and graphics firms that are indispensable for the MNCs theysupply, including in Asian markets. The Packaging Arena is a functioning cluster of 45members that supplies services ranging from Guidance & Process support, to ConsumerTesting, to Innovation Support. A strength is its engagement with Consumer, Paper andGraphics research at Karlstad University and Broby College of Cross Media in Sunne.The Packaging Arena is one of many clusters operating in the Värmland regional innovationsystem. Importantly this displays considerable relatedness among the clustersenabling knowledge spillovers and joint working to occur. This aspect of joint workingis evident in the Packaging Arena‟s strategic plan document. The process managementteam is well-qualified and team members have distinct competence areas that result inthe whole group being able to manage sometimes complex work-related tasks. Perhapsuniquely, the Packaging Arena displays a number of related facilities, notably the PackagingMedia Lab, the Packaging Greenhouse, DoTank Design Studio, Swedish FlexographyInstitute and the Graphics Institute at Broby Cross-media College. Considerationis being given to creating an incubator at the downtown Karlstad head office.The Packaging Arena adopts a modern, conceptualised approach to management.Members are allocated to a Value Star that covers each part of the supplier base. Newmemberships are encouraged mainly from candidates who offer functions that strengthenthe Value Star. The CEO is male but the other seven staff are female, each with aparticular sub-unit such as the Japan desk (Japanese national) or the Packaging MediaLab to manage. In this facility eye-tracking analysis is managed, a function whichenables consumer eyelines to be tracked when confronted with substantial amounts ofvisual information as in a supermarket where choices are made over which products tobuy. Such consumer information is made available to retail outlets who utilize the PackagingMedia Lab as a living laboratory for testing out new product displays, for example.The Packaging Greenhouse, by contrast is a place where ideas can be proposed,discussed, analysed and adopted or rejected by members from retailing and the packagingsupply chain. Inputs to such ideas sessions are enriched by the presence of representativesof the Service Research Centre at Karlstad University and the Graphics Instituteat Sunne. The Japan desk is important because of the close knowledge transfer linksestablished with the Japanese packaging industry. Representatives of the latter are regularvisitors to several of the facilities of the Packaging Arena as they are to major tradeexhibitions such as TokyoPac.3.2.4 Region Skåne’s White Spaces & Resilience Ambitions(Adjacent Possibilities)Research starting in the mid-2000s showed cluster strength in this region to be in agrofoodproduction and services, including functional food based on biotechnology applications(health drinks) and organic food (farms, public canteens and restaurants) as well43
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VINNOVA develops Sweden’s innovat
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