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White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

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WHITE SPACES INNOVATION IN SWEDENpharmaceuticals competitor and STS 4, the Swedish functional food company that successfullycommercialised ProViva. Hence, distant, relational network<strong>in</strong>g brought <strong>in</strong>novativeknowledge recomb<strong>in</strong>ation opportunity to a specific agro-food firm operat<strong>in</strong>g <strong>in</strong>geographical proximity to the biopharmaceutical knowledge source.Figure 4.5 <strong>Innovation</strong> Biography Pro VivaCo-evolutionary Transition Model: Niche>Regime>Landscape <strong>for</strong>Human Insul<strong>in</strong> & Functional Food (Source: After Geels, 2006)Polymerase Cha<strong>in</strong> ReactionSTS 1CHIRONSTS 2GENENTECHCompet<strong>in</strong>g Human Insul<strong>in</strong>Dom<strong>in</strong>ant Insul<strong>in</strong> DesignNOVOSTS3NOVODIABETESSTS 4ProVivaProbiotic Dr<strong>in</strong>ksSource: Centre <strong>for</strong> Advanced StudiesDiesel Distressed JeansPunk fashion <strong>in</strong> the UK can be traced to the ripped jeans, torn t-shirts, spiky haircuts,and worn and torn leather jackets sported by members of the Sex Pistols. When theyreleased Anarchy <strong>in</strong> the UK <strong>in</strong> 1976, The Sex Pistols were dressed by Malcolm McLaren,their manager, whose wife Vivienne Westwood owned a clothes store called „Let ItRock‟ <strong>in</strong> the K<strong>in</strong>gs Road, Chelsea area of London. These styles can be traced back furtherto New York artists at the Andy Warhol Factory or bands such as the Velvet Underground,Patti Smith Group, Ramones or New York Dolls. Until the turn of the denimwheel towards sk<strong>in</strong>ny and/or elaborately embroidered jeans <strong>in</strong> 2010, the dom<strong>in</strong>ant jeansfashion 2000-2009 was <strong>for</strong> a seriously „distressed‟ aesthetic. To observe the process bywhich the distressed look was achieved was an exercise <strong>in</strong> observ<strong>in</strong>g „creative destruction‟<strong>in</strong> action (Cooke et al, 2007, Chapter 4). This <strong>in</strong>volved sourc<strong>in</strong>g <strong>in</strong>digo denimjeans (and jackets), then expos<strong>in</strong>g them to a multi-stage division of labour to „distress‟them. This might beg<strong>in</strong> with special enzyme-tolerant coat<strong>in</strong>gs be<strong>in</strong>g applied to the fa-94

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