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Untitled - MendelNet 2013 - Mendelova zemědělská a lesnická ...

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MENDELNET <strong>2013</strong>THE IMPACT OF WINTER TOURISM ON REGIONALDEVELOPMENT: CASE STUDY OF ZARNOVICA REGIONBieliková H.Department of Ecology and Environmentalistics, Faculty of Natural Sciences,Constantine the Philosopher University in Nitra, Tr. A. Hlinku 1, 949 74 Nitra, SlovakRepublicE-mail: hana.bielikova@ukf.skABSTRACTThe main objective of this contribution is to determine impacts of winter tourism on a certaindistrict, specifically Zarnovica district situated in Slovakia. The focus is set on evaluating theeconomic impact of winter tourism on business subjects and population. To meet the objective,mostly qualitative methods were used. To evaluate the impact, several sources were used to gainthe data needed to construct this study. Owners and management of ski resorts completedquestionnaires about their operations, including number of employees, number of visitors, revenuesand other information. Another survey was administrated to customers of ski resorts. Data gainedfrom surveys were used to compute the direct and indirect impact of ski resorts on the region. Thefollowing assumptions were confirmed: Ski resorts produce significant economic contribution tothe region as the revenue generated from customers and the income of businesses related to skiresorts are handed back to the residents of the region in the form of wages and different socialadvantages.Key words: ski resorts, regional development, economic impact405 | P age

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