Untitled - MendelNet 2013 - Mendelova zemědělská a lesnická ...

MENDELNET 2013accommodation due to the fact that not every skier who came to the resort used also lodging and lifttickets. Furthermore, there are exact numbers of these expenditures.There is multiplier used to assess indirect effect, which estimates secondary effects on stateeconomy of one chosen sector. (RRS Associates 2011) Computing the multiplier is beyond theobjective of this study and so estimated multiplier was used in this paper.RESULT AND DISCUSSIONAs shown in table 1, in Zarnovica region there are 5 full-time and 56 seasonal employees. Skiresorts generated just from lift tickets total revenues 667,376 €.Tab. 1: Key statistics for ski resorts in Zarnovica region2012/2013 Season statisticsTotal visits 61,653Total revenue (€) 667,376Total revenues in ski resorts (€) 793,727Year-round employees 5Source: Own findings gained from questionnaires 2013Seasonal employees 56Ski resorts Salamandra and Drozdovo have their own accommodation situated in resort areas.These lodging facilities generate noticeable seasonal revenues. Table 2 shows visits in theseamenities as well as revenues of amenities. Visits and revenues are shown from the beginning ofmonth in which ski season started (most of the times December/January) until the month whenseason ended. It is good to notice differences in Pension Drozdovo’s values until the winter season2011/2012. It is cause by the fact that in 2011 was technical snowmaking put into operation.Tab. 2: Visits and revenues in chosen lodging amenitiesNumber of visitors2009/2010 2010/2011 2011/2012 2012/2013Salamandra hotel NA NA NA 1,134Pension Drozdovo 163 214 691 859Revenues in lodging amenities in €Salamandra hotel NA NA NA 63,875Pension Drozdovo 4,937 5,632 22,287 26,341Source: Own findings 2012, 2013Another important index showing the economic impact of tourism are economic revenues gainedfrom customer expenditures. These numbers give information about customer expenditurestructure.Average person’s expenditure on ski trip in Zarnovica region is 60,76€. Customer expenditurestructure is shown in table 3. The biggest amount is spent on accommodation and lift tickets.407 | P age