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Chapter 3 – Policy Implications for Gaelic - University of Edinburgh

Chapter 3 – Policy Implications for Gaelic - University of Edinburgh

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Section 1 - Identity<br />

Bòrd na Gàidhlig rationale:<br />

The presence <strong>of</strong> <strong>Gaelic</strong> in the corporate identity and signs <strong>of</strong> an organisation greatly enhances the visibility <strong>of</strong> the language,<br />

increases its status and makes an important statement about how <strong>Gaelic</strong> is valued and how it is given recognition. Developing the<br />

use <strong>of</strong> <strong>Gaelic</strong> through signage can also enrich the vocabulary <strong>of</strong> <strong>Gaelic</strong> users, raise public awareness <strong>of</strong> the language and<br />

contribute to its development.<br />

The <strong>University</strong> <strong>of</strong> <strong>Edinburgh</strong> recognises the importance <strong>of</strong> extending the visibility <strong>of</strong> <strong>Gaelic</strong> and increasing its status.<br />

Corporate Identity<br />

Current practice<br />

A <strong>Gaelic</strong> version <strong>of</strong> the <strong>University</strong> <strong>of</strong> <strong>Edinburgh</strong>’s visual identity is currently not available.<br />

Actions Lead Timescale<br />

Design a separate logo to be used by departments within the <strong>University</strong> engaged<br />

with <strong>Gaelic</strong> e.g. the School <strong>of</strong> Literatures, Languages and Cultures and the Office<br />

<strong>of</strong> Lifelong Learning. Logo to be made available <strong>for</strong> use throughout the <strong>University</strong><br />

as appropriate.<br />

Communications and<br />

Marketing<br />

September 2012<br />

11

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