College Writing 3-1

Writing Assignment 1 15
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Reread
&nalyeing ths text
'Advertising Methods." As you reread, do the following:
1.
2.
3.
4-
In the right margin, put a question mark or write questions next to
the parts of the text you do not understand.
Also in the right margin, write your reactions to the reading (for
example, how do you feel about attractive young people advertising
products?).
Highlight the general statements, and put a star (x) next to the
examples in the reading.
On separate paper, list each stimulus discussed in the reading and
its subcategories.
Example:
Personally relevant stimuli are:
a. Stimuli that appeal to your needs
b. Stimuli that show people similar to you
c. Stimuli that use rhetorical questions
5.
Circle keywords in the text that occur often and that refer to
imp o rtant ideas ( exam ples: s timuli, co n s um er s) .
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Discuss your answers to Exercise 6 with three or four classmates.
1. Ask for your classmates' help with the parts of the reading you did
not completely understand.
2. Discuss your reactions to the reading. Did all of you have
similar opinions?
3. Did you mark the text differently?'v\4ry?
4. Compare your lists of stimuli and subcategories. Are they the same?
If they are not, review the reading with your group and revise your
list if necessary.
5. If you still have difficulty understanding some parts of the reading
or if you disagree about some answers, ask your instructor for help.
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Findins e* ad
Look through dffirent magazines and newspapers for an ad you would
like to write about inWriting Assignment l. Choose an ad that catches
your attention with images more than with words. Put the ad in your
writing folder.