College Writing 3-1

56 Chapter 2 Evaluating Web Design
Bridal Shoes Websites (cont.)
Bodv Paraqraph 3:
'L Description and
evaluation of A's
layout
2. A's clean look and
options
3. Contrast with B
4. B's messy look
Concluding sentence
Bodv Paraqraph 4:
1. Reference to
research
2. Description and
evaluation of A's
font (cursive),
boldfacing,
underlining, and
captions
3. Contrast with B.
Concluding sentence
Conclusion:
Summary of the
essay's main idea
Prediction
Another aspect that made Website A more effective was
its organization. All the important information was given in a few
clear words on the left side of the page. That made a favorable
impression because the Website gave details without too much
text. Furthermore, the shoe images were all placed in the middle
of the page so that customers could spot the product they
wanted right away. Also, the lack of distracting information and
images about other products made the site look cleaner and
better organized than Website B. ln addition, Website A had many
options (links, search, tips, order/shipping and FAQ's) all at the
bottom of the webpage. lnstead, Website B had some options at
the top and some on the right of the page, and this type of
organization looked very messy and confusing. Therefore, Website
A had a much better overall organization than Website B.
Besides the organization, Website A also had better text.
The article "Five Tips for Effective Websites" mentioned that text
"should be clear and concise. Overall color of text and images
should be a balanced contrast" ("Five Tips," 2000). Website A
achieved this contrast by using cursive.This font seems more
appropriate for wedding products since it is more old-fashioned
and romantic. ln addition, Website A had bold and underlined
words that attracted the customers to the most important
products and discounts. Finally, the captions were brief and easy
to understand. On the contrary, Website B used print and bolded
every heading, so it was difficult to tell what information was more
important.The captions were difficult and sometimes too technical.
Thus, Website B's text was overall inferior to Website A's text.
ln conclusion, it was challenging to identify the right
criteria for judging the websites. However, taking the time to
evaluate the websites carefully helped me find the perfect shoes
for my sister. By looking at the images, organization, and text I
was able to find the best website, Bridal Shoes. When I get
married,l will use this website to buy my wedding shoes.