College Writing 3-1
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
82 Chapter 2 Evaluating Web Design<br />
lntroduction 2: Head & Shoulders<br />
The introduction<br />
begins with general<br />
information about<br />
the purpose of<br />
websites.<br />
Hook: Reference to<br />
expert opinion about<br />
the most important<br />
characteristic of a<br />
successful website.<br />
Thesis statement:<br />
the controlling ideas<br />
focus on more<br />
specific aspects<br />
(user friendliness,<br />
easy access,<br />
information) of the<br />
general topic<br />
(successful websites).<br />
Websites are listed<br />
in alphabetical order<br />
Reference begins<br />
with the title: no<br />
author available.<br />
Nowadays everyone is using webpages for one reason or<br />
another. Webpages are a great way for companies to advertise<br />
their products and for people to shop and buy products without<br />
spending hours in stores. Some people do not know much about<br />
the different ways webpages can be designed. However, they do<br />
know when a certain page is frustrating to use or access.<br />
lnetDzine, a Dot Com firm that specializes in website design for<br />
the AEC (Architecture, Engineering & Construction) industry,<br />
stresses the importance of making websites easy to navigate<br />
("What Makes," 2003). Users need to be able to move easily<br />
between pages, and the homepage and featured pages should<br />
be easily accessed from any page on the website. Therefore,<br />
when I evaluated two websites that advertised two brands of<br />
shampoo, I looked at their user friendliness, easy access, and<br />
information; based on these criteria, the Head & Shoulders<br />
website (headandshoulders.com) proved superior to the Herbal<br />
Essence website (herbalessence.com).<br />
References<br />
Head & Shoulders website. (2004). Retrieved October 4,2004 from<br />
http://wwwheada ndshou lders.com/usa/mai n.asp<br />
Herbal Essence website. (2004). Retrieved October 4,2004from<br />
http://www.herba lessences.com/home.asp<br />
What makes a website successful. (2003). lnetDzine. Retrieved<br />
October 4, 2004 from http://www.inetdzine.com/success.asp<br />
Am*lyzlerg intred*sstisfi s<br />
Reread Introductions 1 and 2. Then, answer the following questions:<br />
1. How does each writer capture the readers'attention?<br />
2. Are outside sources cited? Is the author's name mentioned with<br />
each citation? Are page numbers given for each citation?<br />
3. 'v\rhich introduction did you find more interesting? Why?<br />
4. Share your opinion with two or three classmates. How are your<br />
opinions different? Why?
Change language