College Writing 3-1

78 Chapter 2 Evaluating Web Design
Tyler's Essay Map and Questions (cont.)
WHY isn't Saucony's website as good as Nike's website? Sauconyt
images are less appealing (color comparison with Nike's), fewer in
number and less complete.
[The controlling
ideas "readability"
and "easy to read"
refer to "readability"
in the thesis
statement.l
Topic Sentence 3: Saucony's website scored low on readability
whereas Nike's was easy to read.
Questions:
WHAT makes Saucony's readability level lower? Competing
headings of equal size. Eye movement is slowed down, harder for
the eyes to go from left to right (mention shoe picture at the
bottom of the page, isolated from the rest of the page).
HOW is Nike's readability better? Headings of different sizes
makes it easier for the eye to identify main info, smoother eye
movement from left to right.
[The controlling
ideas "layout,"
"symmetrical," and
'grouped" refer to
the criterion "layout"
in the thesis
statement.l
Topic Sentence 4: Nike's website layout was more symmetrical
and grouped than Saucony's website layout.
Questions:
WHAT is symmetry? Define symmetry, give example of Nike,s
website (equal space is taken up by images and writing).
WHY is symmetry important? The human eye is attracted to
symmetrical shapes (example from the Nike's website).
WHAT is grouping? Give definition. Explain the way images can
be organized on the page. Give example of Nike's website.
WHY is layout important? Give reason:easier to distinguish and
identify images and information.
[The controlling
ideas "product
information" and
"greater quality of
information" relate
to "product
information" in the
thesis statement.l
Topic Sentence 5:The comparison of product information
between the Nike's and Saucony's websites showed that Nike
shared a greater quality of information.