College Writing 3-1

Writing Assignment 2
45
* Point I about both A and B (both ads show an attractive model)
+ Point 2 about A and B (ad A shows a model with a lighter skin
tone; ad B shows a model with a darker skin tone)
* Point 3 (ad A shows a more striking color contrast than ad B)
Use sentence connectors when writing a comparison and/or
contrast paragraph. Examples of connectors are listed below.
To Introduce Comparison To Introduce Contrast
Compared to
In much the same way,
Similarly, -,
However,
In contrast,
On the other hand,
In the student example below, notice the paragraph organization.
The connectors are underlined.
Duncan Hines Ads
Topic Sentence
(topic + controlling
ideas)
Description of both
ads.
All about B: simpler,
no color contrast.
Details: dark skin
tone, dark cake, moist
lips, moist cake.
All about A: color
contrast. Details: red
lips, cherry on top
of cake, model's
dark hair.
Concluding sentence
{
{
The Duncan Hines ads are very attractive, but the ad for
the white cake mix (A) is more striking than the other ad (B)
because of the color contrast. Each ad shows a model wearing a
cake on the head. Ad A shows a pale-skinned model wearing a
white cake, and ad B shows a dark-skinned model wearing a
chocolate cake. Both of the Duncan Hines ads are effective print
ads because they appeal to readers who like cakes and readers
who are attracted to beautiful models too. Ad B is elegant but
simpler because it does not use color contrast as much as ad A.
Ad B relies on the natural skin tone of the model, and it includes
dark tones to look like chocolate and appeal to consumers.The
model's moist lips remind readers of a moist chocolate cake, and
this makes the ad appealing. However, ad A is more noticeable
than ad B because it has color contrast.The model's dark lipstick
is similar to the red cherry at the top of the white cake.The
model's dark straight hair makes her face and the cake stand out.
The color contrast helps draw attention to the cake without
taking away from the beauty of the face.Therefore, ad A is more
prominent and effective than ad B even though they both rely
on attractive models.