College Writing 3-1
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18 Chapter 1 Analyzing Print Ads<br />
Topic Sentences<br />
ln an academic paragraph, the topic sentence is a general statement that<br />
announces the main idea of the whole paragraph.The controlling ideas<br />
in the topic sentence are words and phrases that direct and control the<br />
paragraph as in the ?rmandi Jewelers" paragraph. Readers can ask<br />
questions about the controlling ideas that they expect will be answered<br />
in the. paragraph.To write an effe_ctive paragraph, anticipate the<br />
questions your readers may ask. By answering these questions, you can<br />
explore the topic more deeply and provide support for your readers.<br />
ln Exercise 13, you will practice with a variety of topic sentences<br />
by identifying and asking questions about the controlling ideas.This<br />
. practice will help you learn how to select ideas effectively.<br />
'EXtBctSE<br />
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Read the following topic sentences about ads snd adyertising methods. Then,<br />
1. Underline the topic and circle the controlling ideas.<br />
2. With a small group of classmates, write WH- questions about each<br />
topic sentence that can help the writers develop their paragraphs<br />
(who, what, where, when, and why, as well as how, howmuch,<br />
in what ways). Write your questions below each topic sentence.<br />
Example:<br />
The Wrangler ad conveys the idea that blue jeans will<br />
.never' go out of style.<br />
+' What does the ad look like? Who is wearing the jeans in the ad?<br />
..,r' How does it give the idea that jeans will not go out of style?<br />
n Where? All over the world? In the United States?<br />
.;" What proof is there? Are statistics given in the ad?<br />
+ Why won't blue jeans go out of style?
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