College Writing 3-1
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40 Chapter 1 Analyzing Print Ads<br />
Carl Jr.'s Cheeseburgers<br />
The Carl Jr.'s ad uses two pleasant stimuli to tempt young<br />
consumers, an appetizing cheeseburger and a sexy young<br />
woman. The cheeseburger is big and looks very appetizing while<br />
the meat appears to be well cooked and nicely browned.<br />
Although the meat patty is well done, it looks juicy.The lettuce,<br />
onion, and tomato look fresh, and the melted cheese is dripping<br />
over the meat patty. This suggests the idea that the cheese is still<br />
hot and the cheeseburger has just been assembled. With this<br />
image, the ad succeeds in making the cheeseburger look<br />
delicious.The second pleasant stimulus in the ad is the gorgeous<br />
model eating the cheeseburger. ln the ad, she is about to take a<br />
big bite out of the sandwich. Even though she is eating a huge<br />
cheeseburger, she appears to be healthy and slender.This image<br />
gives the message to young women like me that we can eat a<br />
lot and still look great. Many people gain weight when they eat<br />
fast food on a regular basis, but the ad does not show that. lt<br />
only shows the beautiful model because she is very attractive<br />
and creates a positive image about eating at Carl Jr.'s. Also, the<br />
attractive model appeals to young men because they like to eat<br />
at fast-food places and meet attractive young women.The ad<br />
seems to suggest to young men that they'll meet good-looking<br />
women if they eat at Carl Jr.'s.Thus,the Carl Jr.'s ad is very<br />
successful at targeting young people by using pleasant stimuli.<br />
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