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College Writing 3-1

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68 Chapter 2 Evaluating Web Design<br />

Tyler's Evaluation Chart<br />

Scoring System:<br />

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Very poor Poor Average Above Average Excellent<br />

Website A: Nike's athletic shoes, Airmax Tailwind<br />

Website B: 5aucony's athletic shoes, Grid 0mni 3<br />

(riterion Score Reasons<br />

Site A<br />

Site B<br />

1. Layout<br />

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@<br />

Website A is extremely well laid<br />

out-very com partmenta lized.<br />

More options at bottom of page.<br />

Seems to work better. Site B has<br />

options on the top/sides, all over.<br />

lncludes almost the same<br />

options-shoe info, colors, other<br />

shoes (similar products).<br />

z. Visual Appeal<br />

(olors more soothing and<br />

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appealing on site A (blues and<br />

greens) while site B used mostly<br />

bright orange. Overall "feeling" of<br />

B: cluttered. But A is easy to look<br />

at, evenly put together although<br />

right side lacks visual appeal.<br />

s. Graphics<br />

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Pictures of the main product are<br />

comparable. However, site B<br />

allows a look at the sole of the<br />

shoe and a 360" view. Site A<br />

doesn't offer this.

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