College Writing 3-1

Chapter Essay Assignment 77
Tyler's Essay Map and Questions
Product: Running Shoes BrandsAffebsites: Nike (A) and Saucony (B)
Thesis statement's
controlling ideas
Thesis Statement: Nike, brand A, better markets its product to
consumers through increased visual appeal, readability, layout,
and product information.
Topic Sentence 1: I fopic Sentence 1 (Background Paragraph):These four criteria are
The controlling idea 1
"four criteria" is a
synonym for the four
qualities in Tyler's
thesis statement-
"visual appeal,
readability, layout, and
product information"'
"r*ntiuf ir*@r.
Questions:
WHAT is visual appeal? Something attractive to the eye.
WHY is it important? lmages are the first thing we notice in a
webpage.
WHAT is readabirity? Easy to read (exprain western reading
patterns: left to right, top to bottom).
WHY is it important? Makes it easier to access information
(example of website reader program for the blind).
WHAT is layout? How images are organized on the webpage.
WHY is it important? Mention information from summary.
HOW much product information should a website provide? Share
personal experience.
HOW do you know consumers care about these criteria? Quote
Online Source 1.
Topic Sentence 2: Most consumers want to be excited visually by
[The controlling I
ideas "excited ] r *.b.t", r"d Nike's website markets its shoes better than
visually" and I Saucony's by making the site visually appealing.
"visually appealing"
refer to "visual
appeal" in the thesis
statement'l
Questions:
How does the Nike's website attract consumers visually? Details
about color, number of images (5 shoe types), quality of images
(sole is shown along with upper shoe).
HOW is Saucony's visual appeal? Details about color and images
(3 shoe types, shoe sole not shown).