College Writing 3-1

Chapter Essay Assignment 61
Web Evaluation Criteria
CARP This evaluation concept was developed by Robin Williams
-
and John Tollett and is amajor component in their book,The Non-
Designer'sWeb Book.
(C) Contrasf is what draws your eyes into a page. The contrast might
be type that is bolder, bigger, or a very different style. It might be
different colors, graphic signposts, or a spatial arrangement. To
be effective, contrast must be strong. A key component when
evaluating contrast is to determine the focal point or main
dominating feature of the page.
(A) Alignment simply means that the items on the page are lined up
with each other. Some pages align to the left, others to the
right, and still more are centered on the page. Beware of sites
that mix alignments throughout their pages.
(R) Repetition refers to the repeated elements that uni$r the website.
Each page in a website should look like it belongs to the same
website and portrays the same concepts. Repetition is what
makes this happen.
(P) Proximity refers to the relationships that objects develop when
they are close together, in close proximity. When objects are
placed close together, they appear to have a relationship, and the
opposite is also true. \\4ten two items are separated by space,
they appear to have no relationship to each other.
Another concept that is very useful when evaluating websites is the
TILI concept, developed by Ieff Peach.
(T) Text refers to the size, color, font, and font style, which are all
contributing factors of Web design. The majority of information
on most webpages is still delivered through text. The qualities of
the text are an important component to the website.
(l) Images are essential to our visually oriented society. More and
more websites are incorporating pictures and images. The
placement, size, format, and resolution of the images are
important components in website design.
(L) Links, or more specifically hlperlinks, can be located anpvhere
on a webpage. A picture, image, or string of text can be set to
be a hyperlink. Hlperlinks tell the Web browser to connect to
another site or folder and either display another webpage or
download a file. Links are what allows users to navigate a website.
(T) Tables allow web designers to organize and group information'
The use of tables has also developed into a tool that plays a
major factor in page design.