College Writing 3-1

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Chapter Essay Assignment
Select and describe three or four characteristics ofan effective
commercial webpage and compare and contrast two commercial webpages
that advertise two brands of the same product. Explain which one is more
effective and why.
As you did in Chapter 1, keep all the materials, drafts, and peer
reviews for this assignment in your writing folder. Bring your writing
folder to class every time, unless otherwise instructed.
To complete this assignrnent, you need to:
"t Complete an Internet search
u+ Select three or four characteristics of a successful
commercial website
r+ Select two commercial websites to evaluate
+ Write an essay by following a three-step writing process
Your essay must include:
+; An introductory paragraph
a.' A background paragraph
,+ Two or three additional body paragraphs
+:- A concluding paragraph
s' TWo in-text references (one for each website)
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ExERCISE
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lf you are
unsure about any
of the information
above, consult your
instructor.
With three classmates, analyze this chapter's essay assignment. Discuss the
following:
1.
2.
3.
4.
5.
6.
What is the purpose of this assignment?
What level of formality is appropriate for this assignment? For
example, is it acceptable to use slang or contractions?
How will your instructor evaluate the assignment?
\A4rat questions (what, how, andlor wlty) wlllyou answer in your
essay in response to the essay assignment? (Hint: Underline the
words in the assignment that tell you what to do.)
What concerns or questions do you have about this assignment?
Share your answers with another small group of classmates.