College Writing 3-1

42 Chapter 1 Analyzing Print Ads
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R*vEewi*g eha pter *bjectives
Review the objectives at the beginning of this chapter, and complete the
checklist. Wich objectives do you still need to work on? Discuss with a
friend or a classmate how you will improve in these areas.
e) Additional Writing Assignment for More Practice
and Assessment
Write a paragraph in which you compare and contrast two or three
major stimuli used in two print ads of your choice. The ads must compare
similar products, for example two brands of soft drinks, two sports cars, or
two perfumes. Decide which ad is more effective than the other.
(Focus of the assignment: Describe the stimuli; paragraph
development: Co mp are / Contr ast)
Use the three-step writing process to develop and organize the
ideas for your paragraph.
Keep all the materials you develop for this writing assignment in
a writing folder. Tirrn in your writing folder to your instructor after
you finish the assignment.
* eatnering lnformation
W ilf*#:*El#iErc
fetaking a e*rr*parEscm ehart
Choose two print ads for your comparison paragraph. Then, create a chart
similar to the one on the next page. For each stimulus,Iist the
corresp onding details. Then,
1. Reviewyour chart.
2. Circle three of the most important .'similarities,
3. Bracket three of the most importa"t iai#"iincesl.
4. At the bottom of the chart, write which ad you prefer and why.
5. Place your chart in your writing folder.
This example chart shows some ideas about two different cake
mixes made by Duncan Hines. Each ad shows a cake in the top half of the
ad, and an attractive model in the lower half of the ad, so the models
appear to be wearing the cakes on their heads. In one ad, the model has a
light complexion and wears a white cake; in the other ad, the model has a
dark complexion and wears a chocolate cake.