College Writing 3-1

Chapter 1 Analyzing Print Ads
5entences
Explanations
i
1. . . . when they contain the
word SALE.
z. lf they want to attract a male
audience, . . .
g. . .. because they want to grab the
readers' attention.
+. While a few consumers prefer
black and white ads, . . .
A dependent clause (DC) is a
group of words with at least a
subject and a verb, but it is not a
complete sentence. DCs are used by
writers to show that they are les
important than lCs in sentences.That
is, DCs provide additional information
and ideas, but they do not provide the
most important information or ideas
in the sentence.
DCs often begin with a word
that makes them less important.
Here are some of those "dependent"
words, which are called
subordinating conjunctions:
stnce
because
although after
before
while
I when
j. until
if unless
Notice that often a D( can
become an lC if the first (dependent)
word is removed.
1. Consumers pay attention to ads
when they contain the word SALE.
z. lf they want to attract a male
audience, marketers will use
beautiful women in their ads.
g. Some marketers use surprising
stimuli in magazine ads because
they want to grab the readers'
attention.
+. While a few consumers prefer
M
consumers prefer colorful ads.
:
For a DC to be complete, it needs to be
connected to an lC. For example, if you
connect the four dependent clauses to
the independent clauses listed in this
chart, their meaning becomes clearer
(the DC's are underlined).
Notice that the DC can come
before or after the lC. When the DC
comes before the lC, it-is foilowed by a
comma. Notice the dependent words
in boldface that begin the DCs.