InFluential_Magazine_March_April_2017

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IN FLUENCE Beauty BRANDS WE LOVE ELEVÉ COSMETICS THE ALL-NATURAL VEGAN-BASED COSMETIC LINE THAT’S AS FRESH AND CLEAN AS THE PROMISE OF SPRING! W ith a beautiful array of product choices and ingredients you can trust, Elevé Cosmetics promises to have something for everyone. We fell in love with the luxury beauty brand after attending its launch party last year and since then we’ve been OBSESSED, to put it mildly. With so many incredible things to love about the line, from the creamy Bombshell Foundations to the sultry Lip Pops and more, we knew we had to take a closer look into the brand to find out who the Beauty and Brains are behind this operation. We sat down with Founder Gertie Wilson to get the inside story and let’s just say, all the synonyms for the word GORGEOUS couldn’t fully describe the spirit and passion that define this incredible woman, and the luxurious products she’s created. InFluential Magazine: If there is one thing we love about the Beauty industry, it’s getting the chance to empower and inspire women through the art of creativity and kINTERVIEW CONDUCTED AND WRITTEN BY KELLI PONCE, BEAUTY & FASHION EDITOR FOR INFLUENTIAL MAGAZINE expression. As a beauty professional, what is your favorite thing about the Industry and how has it impacted your life and the life of others? Gerti Wilson: Getting to work with women from all walks of life is truly inspiring. I enjoy making them look and feel good inside and out, and I can honestly say that’s my favorite part about this business. It’s amazing to know I have the power to have a positive impact on someone’s life. Whether it’s dolling up a bride for her Big Day, or simply doing a makeover on someone who has never worn makeup before, having the opportunity to bond with women and share in that special moment is such a pleasure. InFluential: As a Makeup Artist, what made you decide to start your own beauty line despite all the competitive brands out in the market today? GW: After working in the industry as a Makeup Artist for many years and dealing with women with all different 22 FLUENTIAL MARCH / APRIL 2017
influential-magazine.com SPRING HAS SPRUNG LADIES AND WE ALL KNOW WHAT THAT MEANS; OUT WITH THE OLD AND IN WITH THE NEW. IT’S TIME TO CLEAN OUT YOUR VANITY AND FRESHEN UP YOUR ROUTINE WITH A NEW COSMETIC LINE THAT’S AS FRESH AND CLEAN AS THE PROMISE OF SPRING. MARCH / APRIL 2017 FLUENTIAL 23
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