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InFluential_Magazine_March_April_2017

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hectic convention hall. This will allow<br />

you to focus on identifying ways to<br />

collaborate and to establish next steps<br />

after the conference.<br />

Take Care of Yourself<br />

If you’re spending eight hours a day<br />

walking around the exhibition hall and<br />

connecting with potential partners,<br />

your feet will be very unhappy by the<br />

end of the week. Invest in a pair of<br />

comfortable yet stylish dress shoes. It’s<br />

equally as important to stay hydrated<br />

and nourished. Stash some protein<br />

bars, or packets of almonds in your<br />

bag for when you don’t have time to<br />

take an hour-long lunch.<br />

Don’t Overdo it on the Happy Hour<br />

While you can do some great<br />

networking at the hotel bar, there<br />

is nothing worse than overdoing<br />

it with alcohol in a professional<br />

setting. While they say the best way<br />

to get to know someone is over a<br />

drink, that drink can quickly turn into<br />

a night you’ll regret in the morning.<br />

Aside from the embarrassment and<br />

potential business consequences,<br />

drinking can make you dehydrated,<br />

sluggish, and off your game for<br />

your next day at the conference. If<br />

you go out to meet with a potential<br />

business partner, one drink is plenty.<br />

If you need to have something in<br />

your hand, sparkling water with<br />

lemon is a safe choice.<br />

Give Yourself<br />

Time for Spontaneity<br />

Just like you don’t want to over<br />

plan a vacation, you don’t want<br />

to over plan when attending a<br />

conference. Leave some space to<br />

chat with a presenter after a talk or<br />

to get to know a startup that you’ve<br />

never heard of. Even though you<br />

might feel there is little to no extra<br />

time during a conference, make<br />

sure you set aside some wiggle<br />

room in your schedule for these<br />

conversations – they might just be<br />

the most important ones you have<br />

during the whole trip.<br />

Conferences provide opportunities<br />

to meet people from your industry and<br />

to learn about what your company’s<br />

future may hold. By ensuring your<br />

professional and personal needs<br />

are fulfilled, you’ll present a positive<br />

image for yourself and your business.<br />

Make the most of it. l<br />

MARCH / APRIL <strong>2017</strong><br />

FLUENTIAL<br />

65

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