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CONTENT PLANNING<br />
Now that you’ve got your keyword research complete, it’s important <strong>to</strong><br />
start aligning what you already have with <strong>the</strong> keywords you’re going <strong>to</strong><br />
target. One of <strong>the</strong> most important pieces of information that you should<br />
take out of this guide is that <strong>the</strong> search engines rank webpages and not<br />
websites. That little piece of information allows us <strong>to</strong> <strong>the</strong>n make a 1:1<br />
keyword – <strong>to</strong> page, content strategy. In this strategy, we focus unique<br />
pages <strong>to</strong> unique keywords that your cus<strong>to</strong>mers are going <strong>to</strong> be searching.<br />
We recommend you use something like our keyword research plan and<br />
content planning guide <strong>to</strong> help put all of that <strong>to</strong>ge<strong>the</strong>r. It will give you a<br />
clear map of what you currently have, and more importantly, what you<br />
DON’T have. Taking this action will be vitally important before continuing<br />
on.<br />
Take about 20 minutes and do it, right now.
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