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Best Practices When Writing A Meta Description<br />
1. Don’t write it entirely for <strong>SEO</strong>, write for click-throughs <strong>to</strong>o.<br />
2. Keep it shorter than 115 characters (including spaces).<br />
3. Include relevant keywords and service areas.<br />
4. Include a call <strong>to</strong> action (“…call now for a free estimate!”).<br />
Learn how <strong>to</strong> write a meta description that make users want <strong>to</strong> click on<br />
your page.<br />
We also recommend taking a peek at this interesting study about how<br />
meta descriptions can win your company some big business.<br />
STEP 4: WRITE YOUR CONTENT<br />
Let’s be honest—people want <strong>to</strong> view your home service website because<br />
<strong>the</strong>y need, or want, a service. As a roofing contrac<strong>to</strong>r, visi<strong>to</strong>rs want <strong>to</strong><br />
learn about roofs on your website—causes of a leaky roof, about your roof<br />
repair services, if you offer free estimates, yadda, yadda, yadda…<br />
Before you can optimize your content, you must first know what content<br />
is.<br />
Content is:
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