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NAP stands for:<br />
Name<br />
Address<br />
Phone number<br />
When a potential cus<strong>to</strong>mer searches for your company on Google, what<br />
do <strong>the</strong>y see? Are your business hours listed correctly? Is <strong>the</strong> correct phone<br />
number displaying, or is an old phone number that is no longer in use?<br />
What about your address?<br />
Building a portfolio of correct NAP citations across online direc<strong>to</strong>ries<br />
helps improve your off-site <strong>SEO</strong> and sends positive ranking signals <strong>to</strong><br />
Google and o<strong>the</strong>r search engines. Incorrect citations decrease your<br />
chances of earning a spot in <strong>the</strong> Local Pack and gives searchers <strong>the</strong><br />
wrong information about your business.<br />
One of <strong>the</strong> most difficult tasks when building NAP citations for your<br />
company is knowing how <strong>to</strong> manage your time efficiently. More<br />
specifically:<br />
What direc<strong>to</strong>ries should I use?<br />
What direc<strong>to</strong>ries are <strong>the</strong> most important and have <strong>the</strong> most significant<br />
impact on my <strong>SEO</strong>?<br />
Where are my cus<strong>to</strong>mers looking for me?<br />
How do I make <strong>the</strong> most of my time?<br />
<strong>The</strong> answer? Use Moz Local.<br />
Build NAP Citations Using Moz Local<br />
Moz Local is a great NAP citation builder that allows you <strong>to</strong> easily upload,<br />
manage, and correct NAP citations across <strong>the</strong> Internet’s most-used<br />
direc<strong>to</strong>ries.<br />
For home services companies, <strong>the</strong>se direc<strong>to</strong>ries include:
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