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Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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Oak hardwood floors<br />

Pine hardwood floors<br />

Bamboo hardwood floors<br />

So, you link <strong>to</strong> those pages so cus<strong>to</strong>mers can learn more information<br />

about each particular type of floor. As a result, visi<strong>to</strong>rs’ time on site<br />

increases, bounce rate decreases, and <strong>the</strong>y fill out a web form <strong>to</strong> install<br />

oak hardwood floors.<br />

Boom! You’ve just increased your pages’ <strong>SEO</strong> value, converted a visi<strong>to</strong>r <strong>to</strong><br />

a lead, and sent o<strong>the</strong>r positive ranking signals <strong>to</strong> Google and o<strong>the</strong>r search<br />

engines.<br />

Best Practices When Linking Internally<br />

1. Use exact-match anchor text when possible.<br />

2. Link <strong>to</strong> o<strong>the</strong>r, relevant pages on your site.<br />

3. Link <strong>to</strong> relevant blog posts that would benefit <strong>the</strong> page visi<strong>to</strong>rs.<br />

4. Link deep—don’t just link <strong>to</strong> your home page.<br />

5. Use follow links.<br />

Read more about best practices for internal links »<br />

STEP 6: LINK OUTBOUND (WHEN APPROPRIATE) TO<br />

OTHER WEBSITES<br />

Outbound linking is when you add a link on your website directing users<br />

<strong>to</strong> ano<strong>the</strong>r website. While some business owners think this could hurt<br />

<strong>the</strong>ir <strong>SEO</strong>—why would you send someone away from your site?—when in<br />

fact, it helps!

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