Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

1. Ask customers for reviews – Seems simple, but it’s the step most
business owners skip! After a job well-done fixing a customer’s air
conditioner, follow up your service by sending them a friendly email
asking to leave you a Google review.
2. Include a link to the review site in your request – If a happy customer
is ready to leave you a review online, make sure it’s as easy as possible
for them to do so. Forward them a link they can click to leave you a
review on whatever directory you choose.
3. Add a review platform to your site – There’s a lot of review platforms
available to small business owners. One we like here at Rank First
Local is Review Buzz. Review Buzz helps you increase your number of
online reviews from customers in your local market.
LOCAL SEO: CREATING LOCAL CONTENT (GEO-
MODIFIED CONTENT) ON YOUR SITE
Most small businesses rely on customers in their community. For home
service contractors like remodelers, electricians, or HVAC contractors, you
may service a 30 mile radius from your office, so tailor your website for
local search!
Don’t get us wrong, consistent increases in organic traffic are great, but
ultimately, you want more contact forms and phone calls— real leads
from customers in your area.
So how do you drive more qualified organic traffic to your website?
Create local, geo-modified content.
To do this, follow these six steps:
1. Add your service area to your H1 and H2 heading tags.
1. E.g. – “Heat Pump Installation, Repair & Maintenance in Raleigh-