Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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CONTENT PLANNING Now that you’ve got your keyword research complete, it’s important to start aligning what you already have with the keywords you’re going to target. One of the most important pieces of information that you should take out of this guide is that the search engines rank webpages and not websites. That little piece of information allows us to then make a 1:1 keyword – to page, content strategy. In this strategy, we focus unique pages to unique keywords that your customers are going to be searching. We recommend you use something like our keyword research plan and content planning guide to help put all of that together. It will give you a clear map of what you currently have, and more importantly, what you DON’T have. Taking this action will be vitally important before continuing on. Take about 20 minutes and do it, right now.
On-Page Optimizations One of the most common misconceptions about SEO is that Google ranks web pages, not websites. So, simply having a badass home page won’t be enough to rank on the first page of Google for every service you offer—not to mention the other cities you service outside of where your company is physically located. Ensuring each web page on your site is optimized for search can be difficult. Lucky for you, we broke down on-page optimization into eight easy-tofollow steps to help your company improve its online visibility and ultimately, generate more leads from your web pages. STEP 1: USE HEADING TAGS Header tags break down as follows: H1 tag – H2 tag – H3 tag – H4 tag – H5 tag – H6 tag – Think of H1’s as the title of a book, or in this case, the title of your web page. It’s displayed prominently to users and helps identify to search engines what exactly your page is about. Heading tags should always be keyword-rich and specific to the page you’re writing.
Page 1 and 2: Rank First Local Presents Small Bus
Page 4 and 5: Introduction While this guide is me
Page 6 and 7: WHY YOU SHOULD INVEST IN SEO OVER O
Page 8 and 9: WHAT ABOUT DIFFERENT SEARCH ENGINES
Page 10 and 11: WORDPRESS INSTALLATION If you don't
Page 12 and 13: Leadin We love Leadin because it pr
Page 14 and 15: company research, competitor resear
Page 16 and 17: STEP 1: Go To Google.com/analytics
Page 18 and 19: Now that you've been issued a track
Page 20 and 21: you have a clear, accurate, and pre
Page 22 and 23: than you expect and you aren't your
Page 24 and 25: 3. Give the Filter a name - we reco
Page 26 and 27: SPAM 5: simple-share-buttons|smaili
Page 28 and 29: ack. Seriously, we'll wait. 1. Titl
Page 30 and 31: Keyword Research & Content Planning
Page 34 and 35: Here’s what an H1 looks like to u
Page 36 and 37: Best Practices When Using Heading T
Page 38 and 39: We recommend using the following fo
Page 40 and 41: Text Photos Videos Buttons Forms Ca
Page 43 and 44: What did you notice about that page
Page 45 and 46: Oak hardwood floors Pine hardwood f
Page 47 and 48: A quality outbound link is: Natural
Page 49 and 50: You know the saying, “A picture i
Page 51 and 52: You know, like this: Best Practices
Page 53 and 54: Local SEO & Off-Site Optimizations
Page 55 and 56: Google My Business Facebook Foursqu
Page 57 and 58: NAP citations once, saving you time
Page 59 and 60: 1. Ask customers for reviews - Seem
Page 61 and 62: 5. Include a service area in any im
Page 63 and 64: 2. Use an enticing call to action (
Page 65 and 66: 5. Add a call to action approximate
Page 67 and 68: Do actively link to other websites
Page 69 and 70: How to Write the Perfect Service Pa
Page 71 and 72: Body The body of your service page
Page 73 and 74: Benefits section - Why is your serv
Page 75: ADDITIONAL READING 7 Reasons Why SE

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