12.07.2017 Views

Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

usinesses/.<br />

It also is keyword rich (target keyword: “small business <strong>SEO</strong>”), establishes<br />

hierarchy (<strong>SEO</strong> for small businesses is a service offered by us!), and is<br />

unique (no o<strong>the</strong>r web page on our site has this URL).<br />

Best Practices for Optimizing a URL<br />

1. Organize your content in<strong>to</strong> easily identifiable sections.<br />

2. Use forward slashes (“/”) <strong>to</strong> establish hierarchy (and organization)<br />

between web pages.<br />

3. Use only lowercase letters.<br />

4. Use hyphens <strong>to</strong> separate words in your URL, not underscores.<br />

5. Make your URL easy <strong>to</strong> remember.<br />

6. Include your target keyword.<br />

7. Include your service area (if possible).<br />

8. Keep your URL under 70 characters (including domain name!).<br />

For additional advice, read <strong>the</strong>se 10 tips <strong>to</strong> optimize your URLs »

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!