Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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PAGE LAYOUT Introduction Your page’s introduction should be no longer than three paragraphs (with the third paragraph being the call to action) and should include the following: Who – Who are you? What – What service(s) do you offer? What does your company do? Where – What market do you service? If you’ve done a good job with your local SEO campaign, customers should already know you’re a local company—but better to be safe than sorry. CTA – Always close your service page with a CTA (call to action). Urge visitors to take an action. “Call XXX-XXX-XXX to schedule a free estimate!” or “Fill out a form for a free quote!” A good rule to follow is to ensure your CTA can be seen above the fold— that is, visible without scrolling—like below:
Body The body of your service page will be the meat and potatoes. The body provides the most information about your service, your company, and your service area. The body of your service page should include: Information about the service as a whole. Information about your specific service. Information about your company (this is a differentiator! Why should this visitor choose you instead of a competitor?)
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Rank First Local Presents Small Bus
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Introduction While this guide is me
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WHY YOU SHOULD INVEST IN SEO OVER O
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WHAT ABOUT DIFFERENT SEARCH ENGINES
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WORDPRESS INSTALLATION If you don't
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Leadin We love Leadin because it pr
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company research, competitor resear
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STEP 1: Go To Google.com/analytics
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Now that you've been issued a track
Page 20 and 21: you have a clear, accurate, and pre
Page 22 and 23: than you expect and you aren't your
Page 24 and 25: 3. Give the Filter a name - we reco
Page 26 and 27: SPAM 5: simple-share-buttons|smaili
Page 28 and 29: ack. Seriously, we'll wait. 1. Titl
Page 30 and 31: Keyword Research & Content Planning
Page 32 and 33: CONTENT PLANNING Now that you’ve
Page 34 and 35: Here’s what an H1 looks like to u
Page 36 and 37: Best Practices When Using Heading T
Page 38 and 39: We recommend using the following fo
Page 40 and 41: Text Photos Videos Buttons Forms Ca
Page 43 and 44: What did you notice about that page
Page 45 and 46: Oak hardwood floors Pine hardwood f
Page 47 and 48: A quality outbound link is: Natural
Page 49 and 50: You know the saying, “A picture i
Page 51 and 52: You know, like this: Best Practices
Page 53 and 54: Local SEO & Off-Site Optimizations
Page 55 and 56: Google My Business Facebook Foursqu
Page 57 and 58: NAP citations once, saving you time
Page 59 and 60: 1. Ask customers for reviews - Seem
Page 61 and 62: 5. Include a service area in any im
Page 63 and 64: 2. Use an enticing call to action (
Page 65 and 66: 5. Add a call to action approximate
Page 67 and 68: Do actively link to other websites
Page 69: How to Write the Perfect Service Pa
Page 73 and 74: Benefits section - Why is your serv
Page 75: ADDITIONAL READING 7 Reasons Why SE
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Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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