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5. Add a call <strong>to</strong> action approximately once every two or three<br />
paragraphs – We’ll talk more later about how <strong>to</strong> write <strong>the</strong> perfect<br />
service page, but adding a CTA every two or three paragraphs urges<br />
visi<strong>to</strong>rs <strong>to</strong> take an action. From but<strong>to</strong>ns <strong>to</strong> “Schedule a free estimate!”<br />
and linking <strong>to</strong> your contact page or, “…give us a call at XXX-XXX-XXX!”<br />
should be sufficient.
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