Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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1. Log into the Moz Local dashboard. 2. Choose whether you want to fix an Incomplete listing (grey), Inconsistent listing (red), or duplicate listing (orange): 3. Click the “Update listing” button: 4. Follow the instructions until your business is updated and corrected! GETTING REVIEWS A lot of small businesses underestimate the value of online reviews. Reviews send positive ranking signals to Google and other major search engines. Reviews also provide social proof to potential customers researching your products and services. When it comes to off-site optimizations, getting reviews from satisfied customers is one of the biggest challenges companies face. Here’s how to get more reviews online:
1. Ask customers for reviews – Seems simple, but it’s the step most business owners skip! After a job well-done fixing a customer’s air conditioner, follow up your service by sending them a friendly email asking to leave you a Google review. 2. Include a link to the review site in your request – If a happy customer is ready to leave you a review online, make sure it’s as easy as possible for them to do so. Forward them a link they can click to leave you a review on whatever directory you choose. 3. Add a review platform to your site – There’s a lot of review platforms available to small business owners. One we like here at Rank First Local is Review Buzz. Review Buzz helps you increase your number of online reviews from customers in your local market. LOCAL SEO: CREATING LOCAL CONTENT (GEO- MODIFIED CONTENT) ON YOUR SITE Most small businesses rely on customers in their community. For home service contractors like remodelers, electricians, or HVAC contractors, you may service a 30 mile radius from your office, so tailor your website for local search! Don’t get us wrong, consistent increases in organic traffic are great, but ultimately, you want more contact forms and phone calls— real leads from customers in your area. So how do you drive more qualified organic traffic to your website? Create local, geo-modified content. To do this, follow these six steps: 1. Add your service area to your H1 and H2 heading tags. 1. E.g. – “Heat Pump Installation, Repair & Maintenance in Raleigh-
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Rank First Local Presents Small Bus
Page 4 and 5:
Introduction While this guide is me
Page 6 and 7:
WHY YOU SHOULD INVEST IN SEO OVER O
Page 8 and 9: WHAT ABOUT DIFFERENT SEARCH ENGINES
Page 10 and 11: WORDPRESS INSTALLATION If you don't
Page 12 and 13: Leadin We love Leadin because it pr
Page 14 and 15: company research, competitor resear
Page 16 and 17: STEP 1: Go To Google.com/analytics
Page 18 and 19: Now that you've been issued a track
Page 20 and 21: you have a clear, accurate, and pre
Page 22 and 23: than you expect and you aren't your
Page 24 and 25: 3. Give the Filter a name - we reco
Page 26 and 27: SPAM 5: simple-share-buttons|smaili
Page 28 and 29: ack. Seriously, we'll wait. 1. Titl
Page 30 and 31: Keyword Research & Content Planning
Page 32 and 33: CONTENT PLANNING Now that you’ve
Page 34 and 35: Here’s what an H1 looks like to u
Page 36 and 37: Best Practices When Using Heading T
Page 38 and 39: We recommend using the following fo
Page 40 and 41: Text Photos Videos Buttons Forms Ca
Page 43 and 44: What did you notice about that page
Page 45 and 46: Oak hardwood floors Pine hardwood f
Page 47 and 48: A quality outbound link is: Natural
Page 49 and 50: You know the saying, “A picture i
Page 51 and 52: You know, like this: Best Practices
Page 53 and 54: Local SEO & Off-Site Optimizations
Page 55 and 56: Google My Business Facebook Foursqu
Page 57: NAP citations once, saving you time
Page 61 and 62: 5. Include a service area in any im
Page 63 and 64: 2. Use an enticing call to action (
Page 65 and 66: 5. Add a call to action approximate
Page 67 and 68: Do actively link to other websites
Page 69 and 70: How to Write the Perfect Service Pa
Page 71 and 72: Body The body of your service page
Page 73 and 74: Benefits section - Why is your serv
Page 75: ADDITIONAL READING 7 Reasons Why SE
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Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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