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Do actively link <strong>to</strong> o<strong>the</strong>r websites in your blogs. We don’t recommend<br />
linking <strong>to</strong> o<strong>the</strong>r company’s sites on a service page. Instead, keep<br />
visi<strong>to</strong>rs on your site <strong>to</strong> convert <strong>the</strong>m in<strong>to</strong> a lead. However, in your blogs,<br />
feel free <strong>to</strong> provide “additional resources” and link <strong>to</strong> o<strong>the</strong>r websites <strong>to</strong><br />
provide more information <strong>to</strong> your readers. <strong>The</strong>n, revert <strong>to</strong> step two and<br />
let <strong>the</strong>m know you linked <strong>to</strong> <strong>the</strong>m! We suggest at linking <strong>to</strong> at least<br />
three o<strong>the</strong>r websites in every blog.<br />
Do conduct broken link building strategies. If you’re on a website<br />
related <strong>to</strong> your industry and find a broken link—that is, a link that 404s<br />
or simply doesn’t work—feel free <strong>to</strong> reach out <strong>to</strong> <strong>the</strong> author and<br />
provide one of your own links as a replacement! Make sure <strong>the</strong> link is<br />
relevant <strong>to</strong> <strong>the</strong>ir article and provides value <strong>to</strong> <strong>the</strong>ir article or web page.<br />
Do leave informational, meaningful blog or forum comments with<br />
links <strong>to</strong> your site. Simply linking your site in a blog comment on a<br />
page with no relevancy is spammy. Don’t do it. Instead, find a blog or<br />
industry forum pertaining <strong>to</strong> your particular specialty and leave long,<br />
meaningful comments. Within <strong>the</strong>se comments (between 100-200<br />
words) add a link <strong>to</strong> your page that contributes more value <strong>to</strong> <strong>the</strong><br />
existing page.<br />
Do sponsor local sports teams, charity events, etc. – A great way <strong>to</strong><br />
earn high quality, low-spam, local backlinks is <strong>to</strong> sponsor a local sports<br />
team or host a charity event. You might soon find local media outlets<br />
linking <strong>to</strong> you in <strong>the</strong>ir article about <strong>the</strong> event, or <strong>the</strong> local little league<br />
website will link <strong>to</strong> you as a proud sponsor. Whatever <strong>the</strong> case, local<br />
backlinks can go a long way <strong>to</strong>wards improving your local search<br />
results.<br />
Don’t ever pay for links. Google can spot spammy links, and if you’ve<br />
cheated your way <strong>to</strong> a <strong>to</strong>p ranking, you could risk getting your<br />
business’s website penalized. As a small business owner, this could<br />
SIGNIFICANTLY REDUCE your ROI from <strong>the</strong> web.<br />
Don’t focus on quantity of links over quality. A hundred backlinks<br />
from virus-ridden sites with low domain authority scores aren’t nearly<br />
as impactful <strong>to</strong>wards higher rankings as 10 average backlinks or even<br />
five extremely high quality links.<br />
Don’t build link farms or work with an <strong>SEO</strong> company who does. Link<br />
farms are a set of websites or web pages designed and built with one<br />
sole intention: <strong>to</strong> link back <strong>to</strong> your website. Doing so could result in a<br />
Google penalty.<br />
Don’t leave hundreds of blog or forum comments. Almost all
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