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Text<br />
Pho<strong>to</strong>s<br />
Videos<br />
But<strong>to</strong>ns<br />
Forms<br />
Case studies<br />
Testimonials<br />
White papers<br />
And so much more<br />
For <strong>the</strong> sake of this chapter, let’s stick with text.<br />
In <strong>the</strong> home service industry, each web page should include 750 – 1,000<br />
words that is information-rich and presented visi<strong>to</strong>rs in a user-friendly<br />
manner.<br />
In o<strong>the</strong>r words, give <strong>the</strong> people what <strong>the</strong>y want!<br />
Answer users’ questions<br />
Provide detailed information about your services<br />
Provide detailed information about your company<br />
Tell <strong>the</strong> user why <strong>the</strong>y should choose you<br />
Format text in easy <strong>to</strong> read sections (paragraphs no longer than 3-4<br />
sentences, use bulleted lists, use bolded font, use appropriate heading<br />
tags <strong>to</strong> designate different content areas, etc.)<br />
Here’s a good example of a detailed web page containing <strong>the</strong>
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