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Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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You know <strong>the</strong> saying, “A picture is worth a thousand words?” Well, <strong>to</strong><br />

Google, it’s worth 8 – 10. But, an image can spice up 1,500 dull words.<br />

What Do You Mean a Picture Is Only Worth 8 – 10 Words <strong>to</strong> Google?<br />

Google does not see images. Ra<strong>the</strong>r, it crawls <strong>the</strong> source code <strong>to</strong> decipher<br />

what <strong>the</strong> image is about—making an appropriate image title and image<br />

alt tag critical <strong>to</strong> an image’s <strong>SEO</strong> value.<br />

Giving your image a title helps Google decipher what <strong>the</strong> page is about.<br />

It’s actual text in <strong>the</strong> source code of your web page Google can crawl,<br />

understand, and rank according <strong>to</strong> its image algorithm.<br />

In addition <strong>to</strong> image titles, an image alt tags provide high quality <strong>SEO</strong><br />

value <strong>to</strong> search engines.<br />

Take this image for example:

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