Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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Converting Visitors to Leads According to Ben Landers, President of online marketing company Blue Corona, “your website’s visit-to-lead conversion rate is one of the most versatile and important metrics in the online marketing universe.” Why? Your website should act like a virtual salesman that never sleeps, never takes vacation, and works 24/7 to book more leads. Visit-to-lead conversion rate is the most direct way to evaluate the ROI from your website. If a salesman isn’t selling, he no longer has a job. If your website doesn’t convert visitors to leads, time for a new website. So how do you create a conversion-friendly website and turn more visitors in your local market to leads? Follow these five steps: 1. Add a sidebar contact form – Sidebar contact forms are the one-step forms located to the right (or sometimes left) side of a web page. They are easy to use and provide visitors a way to contact you directly from the web page no matter where they entered on. Some sidebar contact forms have shown toincrease website conversions by 73% or more!
2. Use an enticing call to action (CTA) in your sidebar contact form – In the example above, the company chose to use “Contact Us.” While this is okay, we recommend using something more appealing to visitors, like their other CTA that reads “Get a Free Installation Estimate today!”Other examples include: a.) Get a Quote Today! b.) Schedule Service Now! c.) Request a Free Consultation! 3. Add a phone number in the top-right area of your website’s header – Adding your phone number to the upper right corner of your website allows visitors to easily view your number and always have it within eyesight.
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Rank First Local Presents Small Bus
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Introduction While this guide is me
Page 6 and 7:
WHY YOU SHOULD INVEST IN SEO OVER O
Page 8 and 9:
WHAT ABOUT DIFFERENT SEARCH ENGINES
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WORDPRESS INSTALLATION If you don't
Page 12 and 13: Leadin We love Leadin because it pr
Page 14 and 15: company research, competitor resear
Page 16 and 17: STEP 1: Go To Google.com/analytics
Page 18 and 19: Now that you've been issued a track
Page 20 and 21: you have a clear, accurate, and pre
Page 22 and 23: than you expect and you aren't your
Page 24 and 25: 3. Give the Filter a name - we reco
Page 26 and 27: SPAM 5: simple-share-buttons|smaili
Page 28 and 29: ack. Seriously, we'll wait. 1. Titl
Page 30 and 31: Keyword Research & Content Planning
Page 32 and 33: CONTENT PLANNING Now that you’ve
Page 34 and 35: Here’s what an H1 looks like to u
Page 36 and 37: Best Practices When Using Heading T
Page 38 and 39: We recommend using the following fo
Page 40 and 41: Text Photos Videos Buttons Forms Ca
Page 43 and 44: What did you notice about that page
Page 45 and 46: Oak hardwood floors Pine hardwood f
Page 47 and 48: A quality outbound link is: Natural
Page 49 and 50: You know the saying, “A picture i
Page 51 and 52: You know, like this: Best Practices
Page 53 and 54: Local SEO & Off-Site Optimizations
Page 55 and 56: Google My Business Facebook Foursqu
Page 57 and 58: NAP citations once, saving you time
Page 59 and 60: 1. Ask customers for reviews - Seem
Page 61: 5. Include a service area in any im
Page 65 and 66: 5. Add a call to action approximate
Page 67 and 68: Do actively link to other websites
Page 69 and 70: How to Write the Perfect Service Pa
Page 71 and 72: Body The body of your service page
Page 73 and 74: Benefits section - Why is your serv
Page 75: ADDITIONAL READING 7 Reasons Why SE
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Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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