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PAGE LAYOUT<br />
Introduction<br />
Your page’s introduction should be no longer than three paragraphs<br />
(with <strong>the</strong> third paragraph being <strong>the</strong> call <strong>to</strong> action) and should include <strong>the</strong><br />
following:<br />
Who – Who are you?<br />
What – What service(s) do you offer? What does your company do?<br />
Where – What market do you service? If you’ve done a good job with<br />
your local <strong>SEO</strong> campaign, cus<strong>to</strong>mers should already know you’re a<br />
local company—but better <strong>to</strong> be safe than sorry.<br />
CTA – Always close your service page with a CTA (call <strong>to</strong> action). Urge<br />
visi<strong>to</strong>rs <strong>to</strong> take an action. “Call XXX-XXX-XXX <strong>to</strong> schedule a free<br />
estimate!” or “Fill out a form for a free quote!”<br />
A good rule <strong>to</strong> follow is <strong>to</strong> ensure your CTA can be seen above <strong>the</strong> fold—<br />
that is, visible without scrolling—like below:
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