12.07.2017 Views

Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Air Conditioner Installation Services<br />

Special Offers<br />

Why Call Us?<br />

All of <strong>the</strong>se sections are important <strong>to</strong> <strong>the</strong> user and <strong>to</strong> search engines <strong>to</strong><br />

provide a great user experience and identify <strong>to</strong> Google what <strong>the</strong> text on<br />

your page is about.<br />

As a general rule of thumb, stick <strong>to</strong> H1s and H2s. Although many web<br />

design firms will edit your site’s stylesheet <strong>to</strong> include <strong>the</strong> proper<br />

formatting from an H1 <strong>to</strong> an H6. Heading tags H3 and below hold very<br />

little <strong>SEO</strong> value.<br />

If anything, use H3s <strong>to</strong> fur<strong>the</strong>r designate content areas. However this isn’t<br />

for <strong>SEO</strong> value, it’s <strong>to</strong> provide clarity and organization <strong>to</strong> users.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!