Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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Best Practices When Using Heading Tags 1. Only use one H1 tag per page! Anything more confuses search engines and decreases a page’s SEO value. 2. H1s should be less than 70 total characters (including spaces) and should target one line of service + service area. 3. Use keyword-rich H2s to designate “chapters” of your web page. 4. Make sure your heading tags read naturally. Don’t keyword stuff and make sure your heading tagsactually make sense to users. 5. Never duplicate H1s across multiple pages. STEP 2: WRITE A UNIQUE TITLE TAG
Title tags are the blue text found on search engine result pages (SERPs). It’s probably the only thing you read when Googling something before actually clicking to another website. They should also be 100% unique to the web page they’re published on. Not only that, but the title tag should include the most prominent keywords and service areas targeted on that page. Title tags aren’t only visible on SERPs, but also in web browsers… you know… the little text that appears in the tab of your Chrome or Firefox window: Here’s what it looks like to search engines:
Page 1 and 2: Rank First Local Presents Small Bus
Page 4 and 5: Introduction While this guide is me
Page 6 and 7: WHY YOU SHOULD INVEST IN SEO OVER O
Page 8 and 9: WHAT ABOUT DIFFERENT SEARCH ENGINES
Page 10 and 11: WORDPRESS INSTALLATION If you don't
Page 12 and 13: Leadin We love Leadin because it pr
Page 14 and 15: company research, competitor resear
Page 16 and 17: STEP 1: Go To Google.com/analytics
Page 18 and 19: Now that you've been issued a track
Page 20 and 21: you have a clear, accurate, and pre
Page 22 and 23: than you expect and you aren't your
Page 24 and 25: 3. Give the Filter a name - we reco
Page 26 and 27: SPAM 5: simple-share-buttons|smaili
Page 28 and 29: ack. Seriously, we'll wait. 1. Titl
Page 30 and 31: Keyword Research & Content Planning
Page 32 and 33: CONTENT PLANNING Now that you’ve
Page 34 and 35: Here’s what an H1 looks like to u
Page 38 and 39: We recommend using the following fo
Page 40 and 41: Text Photos Videos Buttons Forms Ca
Page 43 and 44: What did you notice about that page
Page 45 and 46: Oak hardwood floors Pine hardwood f
Page 47 and 48: A quality outbound link is: Natural
Page 49 and 50: You know the saying, “A picture i
Page 51 and 52: You know, like this: Best Practices
Page 53 and 54: Local SEO & Off-Site Optimizations
Page 55 and 56: Google My Business Facebook Foursqu
Page 57 and 58: NAP citations once, saving you time
Page 59 and 60: 1. Ask customers for reviews - Seem
Page 61 and 62: 5. Include a service area in any im
Page 63 and 64: 2. Use an enticing call to action (
Page 65 and 66: 5. Add a call to action approximate
Page 67 and 68: Do actively link to other websites
Page 69 and 70: How to Write the Perfect Service Pa
Page 71 and 72: Body The body of your service page
Page 73 and 74: Benefits section - Why is your serv
Page 75: ADDITIONAL READING 7 Reasons Why SE

Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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