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Choosing a Platform<br />
One of <strong>the</strong> most common questions we get from prospective clients is,<br />
“What platform should my website be on?”<br />
With <strong>the</strong> wide array of options out <strong>the</strong>re and some of <strong>the</strong> different<br />
opinions on this <strong>to</strong>pic, we're going <strong>to</strong> put this quick question <strong>to</strong> bed with<br />
one word:<br />
WordPress.<br />
<strong>The</strong>re are questions about every possible CMS (content management<br />
system) and what features and functionality come with it, but we<br />
wholeheartedly recommend WordPress for your website and search<br />
engine optimization.<br />
With over 50% of <strong>the</strong> global CMS market share ( link <strong>to</strong> report), WordPress<br />
is <strong>the</strong> de fac<strong>to</strong>standard.<br />
We actually make it a requirement of all of our new on-going cus<strong>to</strong>mers<br />
<strong>to</strong> have <strong>the</strong>ir site built on WordPress – if <strong>the</strong>y come <strong>to</strong> us without, we'll<br />
transfer it on <strong>to</strong> WordPress <strong>to</strong> unleash <strong>the</strong> <strong>to</strong>olkit you'll soon learn about.<br />
If you've got a WordPress <strong>Web</strong>site, you can skip <strong>the</strong> next section and head<br />
down <strong>to</strong> <strong>the</strong> section on plugins, just <strong>to</strong> make sure you've got <strong>the</strong> right<br />
ones setup <strong>to</strong> follow along with our guide.
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