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Best Practices When Using Heading Tags<br />
1. Only use one H1 tag per page! Anything more confuses search engines<br />
and decreases a page’s <strong>SEO</strong> value.<br />
2. H1s should be less than 70 <strong>to</strong>tal characters (including spaces) and<br />
should target one line of service + service area.<br />
3. Use keyword-rich H2s <strong>to</strong> designate “chapters” of your web page.<br />
4. Make sure your heading tags read naturally. Don’t keyword stuff and<br />
make sure your heading tagsactually make sense <strong>to</strong> users.<br />
5. Never duplicate H1s across multiple pages.<br />
STEP 2: WRITE A UNIQUE TITLE TAG
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