Small-Business-SEO-The-Definitive-Guide-to-Winning-the-Web-2

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NAP stands for: Name Address Phone number When a potential customer searches for your company on Google, what do they see? Are your business hours listed correctly? Is the correct phone number displaying, or is an old phone number that is no longer in use? What about your address? Building a portfolio of correct NAP citations across online directories helps improve your off-site SEO and sends positive ranking signals to Google and other search engines. Incorrect citations decrease your chances of earning a spot in the Local Pack and gives searchers the wrong information about your business. One of the most difficult tasks when building NAP citations for your company is knowing how to manage your time efficiently. More specifically: What directories should I use? What directories are the most important and have the most significant impact on my SEO? Where are my customers looking for me? How do I make the most of my time? The answer? Use Moz Local. Build NAP Citations Using Moz Local Moz Local is a great NAP citation builder that allows you to easily upload, manage, and correct NAP citations across the Internet’s most-used directories. For home services companies, these directories include:
Google My Business Facebook Foursquare Superpages Infogroup Localeze Factual Citysearch Insiderpages Best of the Web Bing Acxiom Yelp YP (Yellow Pages) Hotrog Using Moz Local is easy. Simply follow these easy steps to build your NAP citations: 1. Visit https://moz.com/local 2. Enter your business and business zip code where prompted and click “Check my Business Listing:” 3. Select your company from the list of companies provided:
Page 1 and 2:
Rank First Local Presents Small Bus
Page 4 and 5: Introduction While this guide is me
Page 6 and 7: WHY YOU SHOULD INVEST IN SEO OVER O
Page 8 and 9: WHAT ABOUT DIFFERENT SEARCH ENGINES
Page 10 and 11: WORDPRESS INSTALLATION If you don't
Page 12 and 13: Leadin We love Leadin because it pr
Page 14 and 15: company research, competitor resear
Page 16 and 17: STEP 1: Go To Google.com/analytics
Page 18 and 19: Now that you've been issued a track
Page 20 and 21: you have a clear, accurate, and pre
Page 22 and 23: than you expect and you aren't your
Page 24 and 25: 3. Give the Filter a name - we reco
Page 26 and 27: SPAM 5: simple-share-buttons|smaili
Page 28 and 29: ack. Seriously, we'll wait. 1. Titl
Page 30 and 31: Keyword Research & Content Planning
Page 32 and 33: CONTENT PLANNING Now that you’ve
Page 34 and 35: Here’s what an H1 looks like to u
Page 36 and 37: Best Practices When Using Heading T
Page 38 and 39: We recommend using the following fo
Page 40 and 41: Text Photos Videos Buttons Forms Ca
Page 43 and 44: What did you notice about that page
Page 45 and 46: Oak hardwood floors Pine hardwood f
Page 47 and 48: A quality outbound link is: Natural
Page 49 and 50: You know the saying, “A picture i
Page 51 and 52: You know, like this: Best Practices
Page 53: Local SEO & Off-Site Optimizations
Page 57 and 58: NAP citations once, saving you time
Page 59 and 60: 1. Ask customers for reviews - Seem
Page 61 and 62: 5. Include a service area in any im
Page 63 and 64: 2. Use an enticing call to action (
Page 65 and 66: 5. Add a call to action approximate
Page 67 and 68: Do actively link to other websites
Page 69 and 70: How to Write the Perfect Service Pa
Page 71 and 72: Body The body of your service page
Page 73 and 74: Benefits section - Why is your serv
Page 75: ADDITIONAL READING 7 Reasons Why SE
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