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The Network Society - University of Massachusetts Amherst

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316 <strong>The</strong> <strong>Network</strong> <strong>Society</strong><br />

Figure 13.3 How important is the Internet for Information<br />

purposes<br />

Percent <strong>of</strong> internet users with home access (%)<br />

45<br />

40<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

37.2<br />

2.2<br />

39.9<br />

10.9<br />

27.0<br />

Less or much less time<br />

More or much more time<br />

7.5<br />

26.4<br />

3.1<br />

Canada China Germany Portugal Singapore Spain Sweden USA<br />

In the United States, faith in the integrity and reliability <strong>of</strong> traditional<br />

print and broadcast media has been high over a period <strong>of</strong> generations.<br />

Because Americans have trusted their media, they largely have<br />

not developed the critical media skills necessary to readily distinguish<br />

good information from bad or to withhold judgment until after examining<br />

the source <strong>of</strong> the information. <strong>The</strong> results <strong>of</strong> the World Internet<br />

Project’s worldwide data suggest that only people in countries where<br />

faith in the reliability <strong>of</strong> information has not been so traditionally high<br />

may have developed more critical media skills.<br />

<strong>The</strong> American data show that in the first two years <strong>of</strong> the project,<br />

Internet users in the United States had growing faith in the quality <strong>of</strong><br />

the information they found online. In 2001 55% <strong>of</strong> American Internet<br />

users said they trusted most or all <strong>of</strong> the information they found on the<br />

web (here the term “web “ is used so as not to ask about chat rooms or<br />

e-mail). In 2002 that 55% grew to 58% and then in 2003 it fell to 53%<br />

and then fell again the next year to 50%. Attempting to understand this<br />

phenomenon, later questions were asked to distinguish sources <strong>of</strong> information<br />

such as traditional media on the web, government web sites and<br />

19.1<br />

13.4<br />

41.1<br />

0.9<br />

21.1<br />

0.3<br />

38.3<br />

2.3

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