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The Network Society - University of Massachusetts Amherst

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People in the San Francisco Bay Area have adopted an open-minded<br />

approach to creativity in terms <strong>of</strong> both technology and different<br />

lifestyles (e.g. this area was the home <strong>of</strong> the hippie movement, the gay<br />

movement and various oriental philosophies in the West). Florida<br />

points out that the competition for creative experts is increasingly<br />

based on the cultural variety and open-mindedness <strong>of</strong> the region: this<br />

includes vibrant restaurants, a bustling street culture, music clubs,<br />

small galleries, new theatre and dance groups and multi-faceted exercise<br />

and other leisure opportunities provided by the local authorities.<br />

<strong>The</strong> most important thing is that the region is characterised by the<br />

general value <strong>of</strong> freedom, which extends from the freedom <strong>of</strong> expression<br />

to a vibrant restaurant culture and sexual permissiveness.<br />

Global reciprocity<br />

Challenges <strong>of</strong> the Global Information <strong>Society</strong> 367<br />

This review is based on the principle that globalisation must be<br />

reciprocal. <strong>The</strong>refore, the objective <strong>of</strong> the proposals made in this<br />

review, such as the need to increase immigration, is not just to protect<br />

interests <strong>of</strong> individual countries. Underlying the proposals is a more<br />

extensive ideology: caring and sustainable development.<br />

It has been calculated that the opportunity for the citizens <strong>of</strong> developing<br />

countries to obtain work permits, whether for a short or a<br />

longer term, and irrespective <strong>of</strong> the type <strong>of</strong> work for which they are<br />

granted, would be one <strong>of</strong> the most important ways to improve the situation<br />

<strong>of</strong> developing countries. It would increase their annual income<br />

by USD 200 billion, i.e. four times the current development aid. This<br />

would be structurally very important, because it would transfer not<br />

only money but also expertise and business from developed to developing<br />

countries. AnnaLee Saxenian has shown that the brain drain<br />

between Silicon Valley and Asia has been replaced by “brain circulation”:<br />

the Chinese and Indian experts who worked in Silicon Valley<br />

are returning to their home countries, where they are setting up businesses<br />

and establishing networks between other domestic companies<br />

and the best experts <strong>of</strong> the field (Saxenian 2004). It is unethical to<br />

require that capital and goods must be allowed to move freely while<br />

employees are denied this freedom. <strong>The</strong> rights <strong>of</strong> capital must be<br />

complemented with the rights <strong>of</strong> people. <strong>The</strong> current situation is awkward,<br />

as if we said to goods: “Freedom is your fundamental right. You<br />

were born free!” and then told people: “But not you.”

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